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Prethodno priopćenje
https://doi.org/10.18048/2018.54.01

Strategic Management in the Function of Adjustment of Modern Shipping Companies to the Market

Marko Novaselić ; University of Zadar, Maritime Department
Donald Schiozzi   ORCID icon orcid.org/0000-0002-6191-9665 ; Rovinj port authority
David Sopta ; Jadrolinija d.d.

Puni tekst: engleski, pdf (489 KB) str. 11-21 preuzimanja: 327* citiraj
APA 6th Edition
Novaselić, M., Schiozzi, D. i Sopta, D. (2018). Strategic Management in the Function of Adjustment of Modern Shipping Companies to the Market. Pomorski zbornik, 54 (1), 11-21. https://doi.org/10.18048/2018.54.01
MLA 8th Edition
Novaselić, Marko, et al. "Strategic Management in the Function of Adjustment of Modern Shipping Companies to the Market." Pomorski zbornik, vol. 54, br. 1, 2018, str. 11-21. https://doi.org/10.18048/2018.54.01. Citirano 15.10.2019.
Chicago 17th Edition
Novaselić, Marko, Donald Schiozzi i David Sopta. "Strategic Management in the Function of Adjustment of Modern Shipping Companies to the Market." Pomorski zbornik 54, br. 1 (2018): 11-21. https://doi.org/10.18048/2018.54.01
Harvard
Novaselić, M., Schiozzi, D., i Sopta, D. (2018). 'Strategic Management in the Function of Adjustment of Modern Shipping Companies to the Market', Pomorski zbornik, 54(1), str. 11-21. https://doi.org/10.18048/2018.54.01
Vancouver
Novaselić M, Schiozzi D, Sopta D. Strategic Management in the Function of Adjustment of Modern Shipping Companies to the Market. Pomorski zbornik [Internet]. 2018 [pristupljeno 15.10.2019.];54(1):11-21. https://doi.org/10.18048/2018.54.01
IEEE
M. Novaselić, D. Schiozzi i D. Sopta, "Strategic Management in the Function of Adjustment of Modern Shipping Companies to the Market", Pomorski zbornik, vol.54, br. 1, str. 11-21, 2018. [Online]. https://doi.org/10.18048/2018.54.01

Sažetak
Under the influence of the global economic crisis, many shipping companies have been forced to sell their old and poorly prospective vessels and change their business strategy in order to survive on the market. The purpose of this scientific paper is to present a change in business strategy within shipping companies aimed at adapting to current needs of the trade market. The analysis of the role and features of strategic management in business operation of modern shipping companies is carried out in this paper with the aim of identifying and analysing those factors that affect the creation of business strategies and the need of shipping companies to adapt to the market. In the empirical part, business strategy of the largest Croatian shipping company, Tankerska plovidba d.d. (Plc.) of Zadar, has been explored and analysed, along with that of Stena Ltd., one of the largest global shipping companies, which represents a business sphere created through a multiple merger of shipping companies into one, with the purpose of increasing competitiveness on the market.

Ključne riječi
shipping companies; shipping market; business strategy; strategic management

Hrčak ID: 202316

URI
https://hrcak.srce.hr/202316

Posjeta: 452 *