Prethodno priopćenje
The Influence of Information about Existing Products in the Specific Domain on the Creativity of New Products
Irena ČORKO
Andrea VRANIĆ
Sažetak
This study aimed at examining the effect of prior exposure to the
existing products in the domain on the judged creativity of the
product. Participants, female psychology students, were divided in
two groups. Both groups were given the task of collage-making.
Before starting with the task, participants in the control group
(N=20) were given 10 minutes to think about what makes a
collage creative and what they could do to make a creative
collage, and to write down these ideas. Experimental-group
participants (N=18) had 10 minutes to check out 95 collages
made within another study but in similar experimental conditions.
Nine judges assessed the creativity and other dimensions of the
collages using the consensual assessment technique. Factor
analysis yielded two orthogonal factors: creativity and technical goodness factor. Results indicate that showing the existing
domain-related products to the participants had a positive effect
on the judged creativity of the product. No significant difference
was found between the two groups on the factor of technical
goodness. These results confirm theories according to which
knowledge about the existing product in the domain is one of the
key factors in the making of a creative product.
Ključne riječi
creativity; domain-knowledge; consensual assessment technique; technical validity; originality
Hrčak ID:
19087
URI
Datum izdavanja:
30.6.2007.
Posjeta: 1.755 *