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Case-Study of "Encounter of Cultures": Croatian Breweries in the Ownership of Foreign Investors

Davor TOPOLČIĆ


Puni tekst: hrvatski pdf 218 Kb

str. 677-700

preuzimanja: 1.129

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Sažetak

This case study describes different dimensions of the
encounter of Croatian and "Western" cultures in the field of
entrepreneurship.The Karlova~ka Brewery was an attractive
acquisition for foreign investors, regardless of the problem
most socialist companies were confronted with – the
relatively obsolete technology and too many employees.
There is a tendency to concentrate on the characteristics of
the local company and post-socialist institutional context.
However, important for the process of integration after the
takeover are also the characteristics of the parent-company,
the strategic goal of the takeover and authority of the foreign
managers. The Latin type of "Western" culture and
authoritarian style of management has not proved
economically successful in the long run. As opposed to a
relatively low degree of integration of the brewery into the
SBE group's system, Heineken has, as the new owner,
initiated an extensive process of integration of the company
into its corporative system. Goals clearly explained to the
employees and the local community, a long-term
development plan with relatively big investments, the
authority of the international corporation and open
corporative information and knowledge exchange channels
have considerably lessened the conflicts in the process of
radically restructuring the company. If the changes in the
organisational structure, culture and autonomy are observed,
the result of the encounter between the local, "Eastern" and
"Western" cultures is a cultural hybrid that is very close to the
theoretical extreme – the Victory-of-the-West-and-Defeat-of-
-the-East. However, this is an oversimplified viewpoint
because the paradigm "master-subordinate" has proven a
losing combination, while Heineken's successful paradigm
speaks of winners on both sides.

Ključne riječi

company privatization & acquisition (FDI); organizational restructuring; "East" and "West" business culture; knowledge transfer

Hrčak ID:

19162

URI

https://hrcak.srce.hr/19162

Datum izdavanja:

31.10.2007.

Podaci na drugim jezicima: hrvatski njemački

Posjeta: 2.468 *