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Prethodno priopćenje
https://doi.org/10.22598/pi-be/2018.12.1.91

THE ROLE OF INNOVATION IN BUSINESS OF SMALL AND MEDIUM ENTERPRISES

Natalia Tutek   ORCID icon orcid.org/0000-0003-4070-5438 ; Visoko učilište Effectus – visoka škola za fi nancije i pravo, Zagreb, Hrvatska
Mirko Palić ; Ekonomski fakultet, Sveučilište u Zagrebu, Hrvatska
Emanuel Tutek ; Horwath HTL Croatia, Zagreb, Hrvatska

Puni tekst: hrvatski, pdf (447 KB) str. 91-112 preuzimanja: 185* citiraj
APA 6th Edition
Tutek, N., Palić, M. i Tutek, E. (2018). MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE. Poslovna izvrsnost, 12 (1), 91-112. https://doi.org/10.22598/pi-be/2018.12.1.91
MLA 8th Edition
Tutek, Natalia, et al. "MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE." Poslovna izvrsnost, vol. 12, br. 1, 2018, str. 91-112. https://doi.org/10.22598/pi-be/2018.12.1.91. Citirano 12.12.2019.
Chicago 17th Edition
Tutek, Natalia, Mirko Palić i Emanuel Tutek. "MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE." Poslovna izvrsnost 12, br. 1 (2018): 91-112. https://doi.org/10.22598/pi-be/2018.12.1.91
Harvard
Tutek, N., Palić, M., i Tutek, E. (2018). 'MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE', Poslovna izvrsnost, 12(1), str. 91-112. https://doi.org/10.22598/pi-be/2018.12.1.91
Vancouver
Tutek N, Palić M, Tutek E. MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE. Poslovna izvrsnost [Internet]. 2018 [pristupljeno 12.12.2019.];12(1):91-112. https://doi.org/10.22598/pi-be/2018.12.1.91
IEEE
N. Tutek, M. Palić i E. Tutek, "MODEL UPRAVLJANJA INFORMACIJAMA I ZNANJEM U SVRHU RAZVOJA NOVOG PROIZVODA BANKE", Poslovna izvrsnost, vol.12, br. 1, str. 91-112, 2018. [Online]. https://doi.org/10.22598/pi-be/2018.12.1.91

Sažetak
Successful information and knowledge management is extremely important for every organization, and the focus in this paper will be on the marketing role. Financial institutions that wish to continue operating successfully in such a competitive environment have to invest all their eff orts in an important and difficult task, to successfully manage
knowledge and information. Furthermore, companies build in an increasing quantity of knowledge about their consumers into quality products, which adds to its final value. In order for a financial institution to acquire knowledge about consumers, they are required to collect as much data about them, and conduct market research, use and manage all the collected data in order to make the right decision. This paper demonstrates a model to explain the role and importance of organized information as a precondition for the successful realization of marketing strategies and market competitiveness.

Ključne riječi
information management; knowledge management; marketing financial institutions; new product development; bank marketing

Hrčak ID: 205071

URI
https://hrcak.srce.hr/205071

[hrvatski]

Posjeta: 321 *