Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2018.1436455
Exploring fitness centre consumer loyalty: differences of non-profit and low-cost business models in Spain
Jerónimo García-Fernández
orcid.org/0000-0001-6574-9758
; Physical Education and Sport Department, University of Seville, Seville, Spain
Pablo Gálvez-Ruiz
; Internet Learning Department, International University of La Rioja, Logroño, Spain
Luisa Vélez-Colon
; Department of Education, Interamerican University of Puerto Rico, San Juan, Puerto Rico
Jaime Ortega-Gutiérrez
; Business Administration and Market Research and Marketing, University of Seville, Seville, Spain
Jesús Fernández-Gavira
; Physical Education and Sport Department, University of Seville, Seville, Spain
Sažetak
A number of studies have placed at the forefront variables that predict
the loyalty of clients in fitness centres. In fact, no study has analysed
the differences between these variables according to business
models. The objective of this study was to analyse the relationship
between quality, value, satisfaction and the future intentions of clients
of public and private low-cost fitness centres and their differences. A
questionnaire was administered to a sample of 1805 fitness centre
clients. A confirmatory factor analysis and multi-group analysis was
performed to test the difference between two invariance models. The
findings indicate a greater weight in facilities and employees of the
quality perceived from private low-cost fitness centres and a greater
weight in programmes from public fitness centres. Furthermore, the
relationship between the variables’ overall quality, perceived value,
satisfaction and future intentions had a greater influence in private
low-cost fitness centres than in public centres.
Ključne riječi
Business model; loyalty; fitness industry; low-cost; public; customer
Hrčak ID:
206090
URI
Datum izdavanja:
3.12.2018.
Posjeta: 2.670 *