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Tehnički vjesnik, Vol.25 No.5 Listopad 2018.

Prethodno priopćenje
https://doi.org/10.17559/TV-20161220142243

A Novel Computer Vision-Based Advertisement System for Individual Marketing

Emre Sümer   ORCID icon orcid.org/0000-0001-8502-9184 ; Baskent University, Faculty of Engineering, Department of Computer Engineering, Baglica Campus, Eskisehir Road 20. km, 06810, Ankara - Turkey
Selay Ilgaz Sümer ; Baskent University, Faculty of Economics and Administrative Sciences, Department of Management, Baglica Campus, Eskisehir Road 20. km, 06810, Ankara - Turkey
Hasan Oğul ; Baskent University, Faculty of Engineering, Department of Computer Engineering, Baglica Campus, Eskisehir Road 20. km, 06810, Ankara - Turkey

Puni tekst: engleski, pdf (2 MB) str. 1485-1491 preuzimanja: 33* citiraj
APA 6th Edition
Sümer, E., Sümer, S.I. i Oğul, H. (2018). A Novel Computer Vision-Based Advertisement System for Individual Marketing. Tehnički vjesnik, 25 (5), 1485-1491. https://doi.org/10.17559/TV-20161220142243
MLA 8th Edition
Sümer, Emre, et al. "A Novel Computer Vision-Based Advertisement System for Individual Marketing." Tehnički vjesnik, vol. 25, br. 5, 2018, str. 1485-1491. https://doi.org/10.17559/TV-20161220142243. Citirano 17.12.2018.
Chicago 17th Edition
Sümer, Emre, Selay Ilgaz Sümer i Hasan Oğul. "A Novel Computer Vision-Based Advertisement System for Individual Marketing." Tehnički vjesnik 25, br. 5 (2018): 1485-1491. https://doi.org/10.17559/TV-20161220142243
Harvard
Sümer, E., Sümer, S.I., i Oğul, H. (2018). 'A Novel Computer Vision-Based Advertisement System for Individual Marketing', Tehnički vjesnik, 25(5), str. 1485-1491. doi: https://doi.org/10.17559/TV-20161220142243
Vancouver
Sümer E, Sümer SI, Oğul H. A Novel Computer Vision-Based Advertisement System for Individual Marketing. Tehnički vjesnik [Internet]. 2018 [pristupljeno 17.12.2018.];25(5):1485-1491. doi: https://doi.org/10.17559/TV-20161220142243
IEEE
E. Sümer, S.I. Sümer i H. Oğul, "A Novel Computer Vision-Based Advertisement System for Individual Marketing", Tehnički vjesnik, vol.25, br. 5, str. 1485-1491, 2018. [Online]. doi: https://doi.org/10.17559/TV-20161220142243

Sažetak
To improve the performance of marketing efforts, marketers seek new ways of attracting customers. Individual marketing is an efficient way of communicating with individuals. Meeting the individual customers’ expectations and needs is becoming increasingly important in modern marketing activities. Marketers have started to concentrate on specific customers’ demands. The paradigm shift from the masses to individuals has required changes to firms’ marketing strategies. In this paper, a new system called the Personalized Smart Billboard System (PSBS) is introduced, which personalizes promotional messages by developing customer profiles using customers’ accessories and some of their facial features. Once any of these clues are detected, related advertisements are shown to the customers. The system was tested with various portrait photos with different visual appearances and promising results were obtained. We anticipate that this system will present a helpful means of establishing more effective communication between businesses and their customers.

Ključne riječi
advertisement; computer vision; individual marketing; object detection; smart billboard

Hrčak ID: 207452

URI
https://hrcak.srce.hr/207452

Posjeta: 65 *