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Does Business Support Sustainable Development?

Dražen ŠIMLEŠA

Sažetak

The topic of this paper is the relationship between sustainable
development and business. In other words, it is of interest
whether it is possible to reconcile economy and ecology
(environmental protection), i.e. if society can develop without
endangering natural resources as well as people's health. After
introductory remarks and a short definition of the concept of
sustainable development the paper comprises two main parts.
The first consists of a historical review of the relationship between
business and environmental protection. The second representing
the stronghold of the paper analyses three types of relations
between business and sustainable development today. The
purpose of that part is to clarify differences in the behaviour of
business towards sustainable development, that is, towards
environmental protection and people's health. The types singled
out are: the Paradigm of the Antigreen Situation (Business as
Usual) – a type of business, as usually stated, lagging in time and
space, more precisely still, characterised by open enmity towards
environmental protection considered at a given point as a threat
to economic growth and profit; the second type is somewhat
more controversial, and it is called the Paradigm of Green
Washing (Business as Un/Usual), within which there is a part of
business characterised by the rhetoric of accepting sustainable
development, while in practice it is usually reduced to partial
projects which take up an insignificant percentage of the overall business results of certain corporations; and the third type, the
Paradigm of Green Knowledge (Business as Unusual), represents
the part of business which has turned towards sustainable
development with a vision completely devoting itself to respecting
environmental protection, human rights and people's health and
one can only wish the latter would spread and propagate.

Ključne riječi

Hrčak ID:

19493

URI

https://hrcak.srce.hr/19493

Datum izdavanja:

31.8.2003.

Podaci na drugim jezicima: hrvatski njemački

Posjeta: 3.512 *