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Conference paper


Maja Žitinski-Šoljić ; The Polytechnic of Dubrovnik

Fulltext: english, pdf (12 MB) pages 275-281 downloads: 16* cite
APA 6th Edition
Žitinski-Šoljić, M. (1997). ETHICS APPLIED TO BUSINESS. NAŠE MORE, 44 (5-6), 275-281. Retrieved from
MLA 8th Edition
Žitinski-Šoljić, Maja. "ETHICS APPLIED TO BUSINESS." NAŠE MORE, vol. 44, no. 5-6, 1997, pp. 275-281. Accessed 25 Jan. 2020.
Chicago 17th Edition
Žitinski-Šoljić, Maja. "ETHICS APPLIED TO BUSINESS." NAŠE MORE 44, no. 5-6 (1997): 275-281.
Žitinski-Šoljić, M. (1997). 'ETHICS APPLIED TO BUSINESS', NAŠE MORE, 44(5-6), pp. 275-281. Available at: (Accessed 25 January 2020)
Žitinski-Šoljić M. ETHICS APPLIED TO BUSINESS. NAŠE MORE [Internet]. 1997 [cited 2020 January 25];44(5-6):275-281. Available from:
M. Žitinski-Šoljić, "ETHICS APPLIED TO BUSINESS", NAŠE MORE, vol.44, no. 5-6, pp. 275-281, 1997. [Online]. Available: [Accessed: 25 January 2020]

The author's central concern is how conflicts of interests and roles in business should be properly evaluated. Through the study and analysis of particular cases we realize that fundamental obligation of
business becomes the appeal to protect the environment, to establish economic justice and to overcome egoism, relativity, and even organizational misconduct in business management. The problem of confrontation of ethics with law, shows that the question of product liability includes thinking of everything that could possibly go wrong. Business ethics is not a theoretical science, it does not attempt to apply ethical principles violently, it rather helps us to refine our own
commitments, using the problem-based form of analysis to show what is desirable to do in an antagonistic situation in which we must be aware of more and less successful ways of handling problems.

case study method; consumerism; ethical dilemma; intrinsic goodness; judgment; justice; deontology; duty; responsibility; utilitarianism

Hrčak ID: 209527


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