hrcak mascot   Srce   HID

Prethodno priopćenje

MANIPULATING READERS: DISGUISED ADVERTISING IN CROATIAN NEWSPAPERS

Jelena Jurišić ; Croatian Studies, University of Zagreb, Zagreb, Croatia
Igor Kanižaj   ORCID icon orcid.org/0000-0002-8807-3655 ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia
Ines Jokoš
Sebastijan Janeš
Jelena Jurić

Puni tekst: hrvatski, pdf (307 KB) str. 117-135 preuzimanja: 5.456* citiraj
APA 6th Edition
Jurišić, J., Kanižaj, I., Jokoš, I., Janeš, S. i Jurić, J. (2007). Manipulacija čitateljima – prikriveno oglašavanje u hrvatskim novinama. Politička misao, 44 (1), 117-135. Preuzeto s https://hrcak.srce.hr/20150
MLA 8th Edition
Jurišić, Jelena, et al. "Manipulacija čitateljima – prikriveno oglašavanje u hrvatskim novinama." Politička misao, vol. 44, br. 1, 2007, str. 117-135. https://hrcak.srce.hr/20150. Citirano 19.01.2020.
Chicago 17th Edition
Jurišić, Jelena, Igor Kanižaj, Ines Jokoš, Sebastijan Janeš i Jelena Jurić. "Manipulacija čitateljima – prikriveno oglašavanje u hrvatskim novinama." Politička misao 44, br. 1 (2007): 117-135. https://hrcak.srce.hr/20150
Harvard
Jurišić, J., et al. (2007). 'Manipulacija čitateljima – prikriveno oglašavanje u hrvatskim novinama', Politička misao, 44(1), str. 117-135. Preuzeto s: https://hrcak.srce.hr/20150 (Datum pristupa: 19.01.2020.)
Vancouver
Jurišić J, Kanižaj I, Jokoš I, Janeš S, Jurić J. Manipulacija čitateljima – prikriveno oglašavanje u hrvatskim novinama. Politička misao [Internet]. 2007 [pristupljeno 19.01.2020.];44(1):117-135. Dostupno na: https://hrcak.srce.hr/20150
IEEE
J. Jurišić, I. Kanižaj, I. Jokoš, S. Janeš i J. Jurić, "Manipulacija čitateljima – prikriveno oglašavanje u hrvatskim novinama", Politička misao, vol.44, br. 1, str. 117-135, 2007. [Online]. Dostupno na: https://hrcak.srce.hr/20150. [Citirano: 19.01.2020.]

Sažetak
A consequence of the growing dynamics of the media market is
the increased influence of advertisers manifested in, among other
things, disguised advertising. As most Croatian citizens cannot see
through advertisements that masquerade as ordinary articles, disguised advertising is increasingly evident in the content of the Croatian media.
This manipulation of readers affects the citizens’ trust in the media. On the basis of comparative analyses of the classical and the disguised advertising, this paper brings the results of the content
analysis of two most influential Croatian dailies: in December of
2006 there were 327 texts with the elements of disguised advertising.

Ključne riječi
strategy; crisis; types of crisis; causes of crisis; crisis communication; public relationships; management; public

Hrčak ID: 20150

URI
https://hrcak.srce.hr/20150

[hrvatski]

Posjeta: 8.168 *