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Zoran Tomić ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia
Zdeslav Milas ; Business College, Zagreb, Croatia

Puni tekst: hrvatski, pdf (212 KB) str. 137-149 preuzimanja: 7.999* citiraj
APA 6th Edition
Tomić, Z. i Milas, Z. (2007). Strategija kao odgovor na krizu. Politička misao, 44 (1), 137-149. Preuzeto s
MLA 8th Edition
Tomić, Zoran i Zdeslav Milas. "Strategija kao odgovor na krizu." Politička misao, vol. 44, br. 1, 2007, str. 137-149. Citirano 01.03.2021.
Chicago 17th Edition
Tomić, Zoran i Zdeslav Milas. "Strategija kao odgovor na krizu." Politička misao 44, br. 1 (2007): 137-149.
Tomić, Z., i Milas, Z. (2007). 'Strategija kao odgovor na krizu', Politička misao, 44(1), str. 137-149. Preuzeto s: (Datum pristupa: 01.03.2021.)
Tomić Z, Milas Z. Strategija kao odgovor na krizu. Politička misao [Internet]. 2007 [pristupljeno 01.03.2021.];44(1):137-149. Dostupno na:
Z. Tomić i Z. Milas, "Strategija kao odgovor na krizu", Politička misao, vol.44, br. 1, str. 137-149, 2007. [Online]. Dostupno na: [Citirano: 01.03.2021.]

Today, crises strike corporations, political and government institutions
and a plethora of organizations, as well as individuals. In this
paper the authors analyze the types and the causes of crises, and strategies as crisis response. Some crises trigger off major and irreparable damage, and some can result in improved credibility (crisis as opportunity). Due to the significance of crises, today’s management pays a lot of attention to crisis communication. Crises have, or at least ought to have, a strategic position in the life of organizations.
Crises and crisis communication can be understood by means of
using strategies as a crisis response.

Ključne riječi
strategy; crisis; types of crisis; causes of crisis; crisis communication; public relationships; management; public

Hrčak ID: 20151



Posjeta: 10.457 *