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Original scientific paper
https://doi.org/10.17559/TV-20181114195448

The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness

Snežana Bešić ; High railway school of professional studies, Zdravka Čelara 14, 11000 Beograd, Serbia

Fulltext: english, pdf (877 KB) pages 441-448 downloads: 433* cite
APA 6th Edition
Bešić, S. (2019). The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness. Tehnički vjesnik, 26 (2), 441-448. https://doi.org/10.17559/TV-20181114195448
MLA 8th Edition
Bešić, Snežana. "The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness." Tehnički vjesnik, vol. 26, no. 2, 2019, pp. 441-448. https://doi.org/10.17559/TV-20181114195448. Accessed 15 Jun. 2021.
Chicago 17th Edition
Bešić, Snežana. "The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness." Tehnički vjesnik 26, no. 2 (2019): 441-448. https://doi.org/10.17559/TV-20181114195448
Harvard
Bešić, S. (2019). 'The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness', Tehnički vjesnik, 26(2), pp. 441-448. https://doi.org/10.17559/TV-20181114195448
Vancouver
Bešić S. The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness. Tehnički vjesnik [Internet]. 2019 [cited 2021 June 15];26(2):441-448. https://doi.org/10.17559/TV-20181114195448
IEEE
S. Bešić, "The Application of Contemporary Marketing Concept in the Sense of the Improvement of Business Subject Competitiveness", Tehnički vjesnik, vol.26, no. 2, pp. 441-448, 2019. [Online]. https://doi.org/10.17559/TV-20181114195448

Abstracts
Modern business conditions and global markets require all business organizations to integrate modern management techniques into their organizational structure. Successful business cannot be based on obsolete techniques and management principles. Management of an organization must be in line with the users’ needs and environment requirements. Due to the intensification of global competition, special attention should be paid to the application of modern marketing methods and techniques. This paper presents an overview of the research results related to the application of modern marketing methods and techniques with the aim of improving the competitiveness of a company.

Keywords
competitiveness; globalization; managing; marketing

Hrčak ID: 219535

URI
https://hrcak.srce.hr/219535

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