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https://doi.org/10.15179/pkiep.27.2.2

Benefits and Pitfalls of Online Grocery Shopping as Perceived by the Consumers: Evidence from the Czech Republic

Klára Šarkovská ; University of Economics, Prague, Czech Republic
Zuzana Chytková   ORCID icon orcid.org/0000-0001-7395-9157 ; University of Economics, Prague, Czech Republic

Puni tekst: engleski, pdf (487 KB) str. 35-58 preuzimanja: 22* citiraj
APA 6th Edition
Šarkovská, K. i Chytková, Z. (2019). Benefits and Pitfalls of Online Grocery Shopping as Perceived by the Consumers: Evidence from the Czech Republic. Privredna kretanja i ekonomska politika, 27 (2 (143)), 35-58. https://doi.org/10.15179/pkiep.27.2.2
MLA 8th Edition
Šarkovská, Klára i Zuzana Chytková. "Benefits and Pitfalls of Online Grocery Shopping as Perceived by the Consumers: Evidence from the Czech Republic." Privredna kretanja i ekonomska politika, vol. 27, br. 2 (143), 2019, str. 35-58. https://doi.org/10.15179/pkiep.27.2.2. Citirano 24.07.2019.
Chicago 17th Edition
Šarkovská, Klára i Zuzana Chytková. "Benefits and Pitfalls of Online Grocery Shopping as Perceived by the Consumers: Evidence from the Czech Republic." Privredna kretanja i ekonomska politika 27, br. 2 (143) (2019): 35-58. https://doi.org/10.15179/pkiep.27.2.2
Harvard
Šarkovská, K., i Chytková, Z. (2019). 'Benefits and Pitfalls of Online Grocery Shopping as Perceived by the Consumers: Evidence from the Czech Republic', Privredna kretanja i ekonomska politika, 27(2 (143)), str. 35-58. https://doi.org/10.15179/pkiep.27.2.2
Vancouver
Šarkovská K, Chytková Z. Benefits and Pitfalls of Online Grocery Shopping as Perceived by the Consumers: Evidence from the Czech Republic. Privredna kretanja i ekonomska politika [Internet]. 2019 [pristupljeno 24.07.2019.];27(2 (143)):35-58. https://doi.org/10.15179/pkiep.27.2.2
IEEE
K. Šarkovská i Z. Chytková, "Benefits and Pitfalls of Online Grocery Shopping as Perceived by the Consumers: Evidence from the Czech Republic", Privredna kretanja i ekonomska politika, vol.27, br. 2 (143), str. 35-58, 2019. [Online]. https://doi.org/10.15179/pkiep.27.2.2

Sažetak
Over the last decade, online grocery shopping has been a growing e-commerce area, currently representing a multi-billion business. While research has been carried out outlining different aspects of consumers’ general online shopping behavior, grocery shopping has its specificity in its mundanity and everydayness. As a mundane and routine practice, it affects consumers’ everyday lives, as well as other larger-scale issues such as food waste. This paper strives to explore this intersection between online shopping behavior and everyday life. Based on qualitative research, it outlines four behavioral alterations consumers exhibit when switching from offline to online grocery shopping. It then outlines how they fit into and affect their lived experience, creating perceived benefits and/or pitfalls of online grocery shopping.

Ključne riječi
online supermarket; e-commerce; consumer behavior; qualitative research; consumer benefits; Czech Republic

Hrčak ID: 220798

URI
https://hrcak.srce.hr/220798

[hrvatski]

Posjeta: 58 *