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Prethodno priopćenje
https://doi.org/10.17559/TV-20180109110718

Effects of Colour Combination on Short-Words Processing Speed

Nace Pušnik   ORCID icon orcid.org/0000-0002-1555-8782 ; University of Ljubljana, Faculty of Natural Sciences and Engineering, Department of Textiles, Graphic Arts and Design, Snežniška 5, 1000 Ljubljana, Slovenia
Anja Podlesek   ORCID icon orcid.org/0000-0003-2987-8338 ; University of Ljubljana, Faculty of Arts, Department of Psychology, Aškerčeva 2, 1000 Ljubljana, Slovenia
Uroš Nedeljković ; University of Novi Sad, Faculty of Technical Sciences, Department of Graphic Engineering and Design, Trg Dositeja Obradovića 6, 21000 Novi Sad, Serbia
Klementina Možina   ORCID icon orcid.org/0000-0002-8277-4186 ; University of Ljubljana, Faculty of Natural Sciences and Engineering, Department of Textiles, Graphic Arts and Design, Snežniška 5, 1000 Ljubljana, Slovenia

Puni tekst: engleski, pdf (1 MB) str. 823-830 preuzimanja: 97* citiraj
APA 6th Edition
Pušnik, N., Podlesek, A., Nedeljković, U. i Možina, K. (2019). Effects of Colour Combination on Short-Words Processing Speed. Tehnički vjesnik, 26 (3), 823-830. https://doi.org/10.17559/TV-20180109110718
MLA 8th Edition
Pušnik, Nace, et al. "Effects of Colour Combination on Short-Words Processing Speed." Tehnički vjesnik, vol. 26, br. 3, 2019, str. 823-830. https://doi.org/10.17559/TV-20180109110718. Citirano 18.11.2019.
Chicago 17th Edition
Pušnik, Nace, Anja Podlesek, Uroš Nedeljković i Klementina Možina. "Effects of Colour Combination on Short-Words Processing Speed." Tehnički vjesnik 26, br. 3 (2019): 823-830. https://doi.org/10.17559/TV-20180109110718
Harvard
Pušnik, N., et al. (2019). 'Effects of Colour Combination on Short-Words Processing Speed', Tehnički vjesnik, 26(3), str. 823-830. https://doi.org/10.17559/TV-20180109110718
Vancouver
Pušnik N, Podlesek A, Nedeljković U, Možina K. Effects of Colour Combination on Short-Words Processing Speed. Tehnički vjesnik [Internet]. 2019 [pristupljeno 18.11.2019.];26(3):823-830. https://doi.org/10.17559/TV-20180109110718
IEEE
N. Pušnik, A. Podlesek, U. Nedeljković i K. Možina, "Effects of Colour Combination on Short-Words Processing Speed", Tehnički vjesnik, vol.26, br. 3, str. 823-830, 2019. [Online]. https://doi.org/10.17559/TV-20180109110718

Sažetak
In television broadcasts, important information is often conveyed with short inscriptions. In such elements, the typeface, letter case, positioning, timing and colour combinations may affect the speed of information processing to the level of recognition. It is therefore necessary to choose an appropriate combination of these properties. In the present study, we were especially interested in the effects of applied colours in connection with the above-mentioned factors. The speed of recognising three-letter words was measured in different experimental conditions where the typeface of the inscription, its position and colour combination varied. Two typefaces (i.e. Calibri and Georgia), two letter cases (i.e. upper-case and lower-case), two positions (i.e. upper left and right) and four colour combinations (i.e. white on blue, blue on white, white on red and red on white) were tested. The results showed that colour combinations affected the speed of word processing to the level of recognition.

Ključne riječi
colour combination; letter case; position; recognition; typeface

Hrčak ID: 221010

URI
https://hrcak.srce.hr/221010

Posjeta: 172 *