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COMPETITIVE STRATEGIES FOR TOURISM SMEs, THE CASE OF DUBROVNIK

Vesna Vrtiprah   ORCID icon orcid.org/0000-0003-0137-4007 ; Faculty of Tourism and Foreign Trade, Dubrovnik

Puni tekst: engleski, pdf (16 MB) str. 97-112 preuzimanja: 68* citiraj
APA 6th Edition
Vrtiprah, V. (2004). COMPETITIVE STRATEGIES FOR TOURISM SMEs, THE CASE OF DUBROVNIK. Ekonomska misao i praksa, 13 (1), 97-112. Preuzeto s https://hrcak.srce.hr/222730
MLA 8th Edition
Vrtiprah, Vesna. "COMPETITIVE STRATEGIES FOR TOURISM SMEs, THE CASE OF DUBROVNIK." Ekonomska misao i praksa, vol. 13, br. 1, 2004, str. 97-112. https://hrcak.srce.hr/222730. Citirano 24.09.2021.
Chicago 17th Edition
Vrtiprah, Vesna. "COMPETITIVE STRATEGIES FOR TOURISM SMEs, THE CASE OF DUBROVNIK." Ekonomska misao i praksa 13, br. 1 (2004): 97-112. https://hrcak.srce.hr/222730
Harvard
Vrtiprah, V. (2004). 'COMPETITIVE STRATEGIES FOR TOURISM SMEs, THE CASE OF DUBROVNIK', Ekonomska misao i praksa, 13(1), str. 97-112. Preuzeto s: https://hrcak.srce.hr/222730 (Datum pristupa: 24.09.2021.)
Vancouver
Vrtiprah V. COMPETITIVE STRATEGIES FOR TOURISM SMEs, THE CASE OF DUBROVNIK. Ekonomska misao i praksa [Internet]. 2004 [pristupljeno 24.09.2021.];13(1):97-112. Dostupno na: https://hrcak.srce.hr/222730
IEEE
V. Vrtiprah, "COMPETITIVE STRATEGIES FOR TOURISM SMEs, THE CASE OF DUBROVNIK", Ekonomska misao i praksa, vol.13, br. 1, str. 97-112, 2004. [Online]. Dostupno na: https://hrcak.srce.hr/222730. [Citirano: 24.09.2021.]

Sažetak
Business recession conditions at activity levels in Croatia enhanced the real boom of small and medium sized enterprises. The increased market shares of tourism SMEs was realized exclusively on the basis of the market share of large enterprises, whose drastic decrease was influenced by transformation and privatization. Although SMEs have serious problems (lack of capital, planning, computerized information reservation system, lack of cooperation, complex regulations, etc.), their future lies in a globalization world. SM Es are able, due to their small size, to act flexibly and to find a niche market where they can provide personal services, which is a key point in the tourism industry. Tourism SMEs cannot overcome the obstacles presented by the process of internationalization of demand on their own. Tourism policies have to support the SMEs structure. The state should encourage both cooperation and competition in order to rejuvenate supply in an innovative way. Cooperation should lead to several benefits, such as access to new technology, the opening of new markets and a reduction in purchase and capital costs. The paper will discuss the findings of a study into the best practice of SMEs in the Dubrovnik's hospitality industry, within the context of strategic development.

Ključne riječi
Croatia; Dubrovnik; tourism SMEs; hospitality industry; cooperation; globalization

Hrčak ID: 222730

URI
https://hrcak.srce.hr/222730

Posjeta: 144 *