Šumarski list, Vol. 131 No. 1-2, 2007.
Pregledni rad
Promotion of Forest and Forest Industry’s Products in Fair Trading
Rudolf Sabadi
; Zagreb
Sažetak
Forestry and wood manufacturing is in Croatia very important economic sector. The value of non-monetary services supplied by forest in Croatia, estimated very cautiously, is abou twenty times the annual added value obtained by harvesting annual allowable cut, manufacturing wood products thereof, and secondary products. Croatia belongs, between European countries, in less inhabited, neverthelss its wood consumption is relativelly high, but significant quantities have traditionally to find market abroad, Exhibition-fair, old for centuries in Croatia, and in its modern shape exsisting already for more than 90 years, has been established as important promotive activity of Croatian products and services, as everywhere, is passing through structural crisis, caused by tremendous development of communications and easy and free quick movement of capital, goods, people and seervices.
Performed analysis in this paper shows tha exhibiting as one of marketing promotive methods should be ssubmitted to careful analysis, and adapted to the newly created situation.
Ključne riječi
Exhibitions; Fairs; Marketing of forest and forest industries products and services; Non-Monetary services from forests; Production of marketable goods
Hrčak ID:
20922
URI
Datum izdavanja:
1.1.2007.
Posjeta: 1.360 *