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https://doi.org/10.1080/1331677X.2019.1584043

Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model

Mircea Andrei Scridon ; Marketing Department, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania
Sorin Adrian Achim ; Accounting Department, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania
Mirela Oana Pintea ; Finance Department, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania
Marius Dan Gavriletea ; Business Department, Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania

Puni tekst: engleski, pdf (1 MB) str. 909-924 preuzimanja: 80* citiraj
APA 6th Edition
Scridon, M.A., Achim, S.A., Pintea, M.O. i Gavriletea, M.D. (2019). Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model. Economic research - Ekonomska istraživanja, 32 (1), 909-924. https://doi.org/10.1080/1331677X.2019.1584043
MLA 8th Edition
Scridon, Mircea Andrei, et al. "Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model." Economic research - Ekonomska istraživanja, vol. 32, br. 1, 2019, str. 909-924. https://doi.org/10.1080/1331677X.2019.1584043. Citirano 04.04.2020.
Chicago 17th Edition
Scridon, Mircea Andrei, Sorin Adrian Achim, Mirela Oana Pintea i Marius Dan Gavriletea. "Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model." Economic research - Ekonomska istraživanja 32, br. 1 (2019): 909-924. https://doi.org/10.1080/1331677X.2019.1584043
Harvard
Scridon, M.A., et al. (2019). 'Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model', Economic research - Ekonomska istraživanja, 32(1), str. 909-924. https://doi.org/10.1080/1331677X.2019.1584043
Vancouver
Scridon MA, Achim SA, Pintea MO, Gavriletea MD. Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model. Economic research - Ekonomska istraživanja [Internet]. 2019 [pristupljeno 04.04.2020.];32(1):909-924. https://doi.org/10.1080/1331677X.2019.1584043
IEEE
M.A. Scridon, S.A. Achim, M.O. Pintea i M.D. Gavriletea, "Risk and perceived value: antecedents of customer satisfaction and loyalty in a sustainable business model", Economic research - Ekonomska istraživanja, vol.32, br. 1, str. 909-924, 2019. [Online]. https://doi.org/10.1080/1331677X.2019.1584043

Sažetak
In the contemporary economic environment, each company that succeeds in creating and offering value to its clients/consumers will be able to survive in the market and even record profit for the medium and long time–thus value represents a driving force for a sustainable business model. Considering the significant role of perceived value within strategic management, the main purpose of this research is to identify and test an adequate conceptual frame in order to study the value concept and its connections with satisfaction, loyalty and perceived risk in order to offer a proper management tool for monitoring the sustainability of an existing business. So, this study proposed and tested concepts in the context of the S.M.E. market in Romania. Results show that both risk and value play a significant role in influencing satisfaction and customer loyalty, thus, in the end, company bottom line.

Ključne riječi
Perceived value; risk; structural equation modelling

Hrčak ID: 228737

URI
https://hrcak.srce.hr/228737

Posjeta: 148 *