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https://doi.org/10.1080/1331677X.2019.1658533

Hospitality brand management by a score-based q-rung ortho pair fuzzy V.I.K.O.R. method integrated with the best worst method

Xiaomei Mi   ORCID icon orcid.org/0000-0001-8651-0033 ; Business School, Sichuan University, Chengdu, China
Jiamei Li ; Business School, Sichuan University, Chengdu, China
Huchang Liao   ORCID icon orcid.org/0000-0001-8278-3384 ; Business School, Sichuan University, Chengdu, China; b Faculty of Computing and Information Technology, King Abdulaziz University, Jeddah, Saudi Arabia
Edmundas Kazimieras Zavadskas ; Institute of Sustainable Construction, Vilnius Gediminas Technical University, Vilnius, Lithuania
Abdullah Al-Barakati ; Faculty of Computing and Information Technology, King Abdulaziz University, Jeddah, Saudi Arabia
Ahmed Barnawi ; Faculty of Computing and Information Technology, King Abdulaziz University, Jeddah, Saudi Arabia
Enrique Herrera-Viedma ; Faculty of Engineering, Industrial Engineering Department, King Abdulaziz University, Jeddah, Saudi Arabia; e Department of Computer Science and Artificial Intelligence, University of Granada, Granada, Spain

Puni tekst: engleski, pdf (3 MB) str. 3266-3295 preuzimanja: 50* citiraj
APA 6th Edition
Mi, X., Li, J., Liao, H., Kazimieras Zavadskas, E., Al-Barakati, A., Barnawi, A. i Herrera-Viedma, E. (2019). Hospitality brand management by a score-based q-rung ortho pair fuzzy V.I.K.O.R. method integrated with the best worst method . Economic research - Ekonomska istraživanja, 32 (1), 3266-3295. https://doi.org/10.1080/1331677X.2019.1658533
MLA 8th Edition
Mi, Xiaomei, et al. "Hospitality brand management by a score-based q-rung ortho pair fuzzy V.I.K.O.R. method integrated with the best worst method ." Economic research - Ekonomska istraživanja, vol. 32, br. 1, 2019, str. 3266-3295. https://doi.org/10.1080/1331677X.2019.1658533. Citirano 31.03.2020.
Chicago 17th Edition
Mi, Xiaomei, Jiamei Li, Huchang Liao, Edmundas Kazimieras Zavadskas, Abdullah Al-Barakati, Ahmed Barnawi i Enrique Herrera-Viedma. "Hospitality brand management by a score-based q-rung ortho pair fuzzy V.I.K.O.R. method integrated with the best worst method ." Economic research - Ekonomska istraživanja 32, br. 1 (2019): 3266-3295. https://doi.org/10.1080/1331677X.2019.1658533
Harvard
Mi, X., et al. (2019). 'Hospitality brand management by a score-based q-rung ortho pair fuzzy V.I.K.O.R. method integrated with the best worst method ', Economic research - Ekonomska istraživanja, 32(1), str. 3266-3295. https://doi.org/10.1080/1331677X.2019.1658533
Vancouver
Mi X, Li J, Liao H, Kazimieras Zavadskas E, Al-Barakati A, Barnawi A i sur. Hospitality brand management by a score-based q-rung ortho pair fuzzy V.I.K.O.R. method integrated with the best worst method . Economic research - Ekonomska istraživanja [Internet]. 2019 [pristupljeno 31.03.2020.];32(1):3266-3295. https://doi.org/10.1080/1331677X.2019.1658533
IEEE
X. Mi, et al., "Hospitality brand management by a score-based q-rung ortho pair fuzzy V.I.K.O.R. method integrated with the best worst method ", Economic research - Ekonomska istraživanja, vol.32, br. 1, str. 3266-3295, 2019. [Online]. https://doi.org/10.1080/1331677X.2019.1658533

Sažetak
Hospitality brand management is a primary concern in the hotel industry and the evaluation of brands can be considered as a decision-making problem with multiple criteria. The evaluation information of brands may be uncertain sometimes. The q-rung orthopair fuzzy set (q-R.O.F.S.), which represents the preference degree of a person from the positive and negative aspects, has turned out to be an efficient tool in depicting uncertainty and vagueness in the decision-making process. This article dedicates to presenting an integrated multiple criteria decision-making method with q-R.O.F.S.. Firstly, a score function of the q-R.O.F.S. is proposed to solve the deficiencies of two existing score functions. Then, a weight-determining method based on the additive consistency of the preference relation is developed. A decision-making method integrating the score function, the best worst method and the VIsekriterijumska optimizacija I KOmpromisno Resenje (V.I.K.O.R.) which means multiple criteria compromise optimisation in English) method is further proposed. Finally, a case study regarding the hospitality brand management is provided to show the applicability and validity of the proposed method.

Ključne riječi
hospitality brand management; multiple criteria decision-making (M.C.D.M.); q-rung orthopair fuzzy set (q-R.O.F.S.); score function; Best West Method (B.W.M.); VIsekriterijumska optimizacija I KOmpromisno Resenje (V.I.K.O.R.)

Hrčak ID: 229655

URI
https://hrcak.srce.hr/229655

Posjeta: 94 *