Izvorni znanstveni članak
https://doi.org/10.1080/1331677X.2019.1658533
Hospitality brand management by a score-based q-rung ortho pair fuzzy V.I.K.O.R. method integrated with the best worst method
Xiaomei Mi
orcid.org/0000-0001-8651-0033
; Business School, Sichuan University, Chengdu, China
Jiamei Li
; Business School, Sichuan University, Chengdu, China
Huchang Liao
orcid.org/0000-0001-8278-3384
; Business School, Sichuan University, Chengdu, China; b Faculty of Computing and Information Technology, King Abdulaziz University, Jeddah, Saudi Arabia
Edmundas Kazimieras Zavadskas
; Institute of Sustainable Construction, Vilnius Gediminas Technical University, Vilnius, Lithuania
Abdullah Al-Barakati
; Faculty of Computing and Information Technology, King Abdulaziz University, Jeddah, Saudi Arabia
Ahmed Barnawi
; Faculty of Computing and Information Technology, King Abdulaziz University, Jeddah, Saudi Arabia
Enrique Herrera-Viedma
; Faculty of Engineering, Industrial Engineering Department, King Abdulaziz University, Jeddah, Saudi Arabia; e Department of Computer Science and Artificial Intelligence, University of Granada, Granada, Spain
Sažetak
Hospitality brand management is a primary concern in the hotel industry and the evaluation of brands can be considered as a decision-making problem with multiple criteria. The evaluation information of brands may be uncertain sometimes. The q-rung orthopair fuzzy set (q-R.O.F.S.), which represents the preference degree of a person from the positive and negative aspects, has turned out to be an efficient tool in depicting uncertainty and vagueness in the decision-making process. This article dedicates to presenting an integrated multiple criteria decision-making method with q-R.O.F.S.. Firstly, a score function of the q-R.O.F.S. is proposed to solve the deficiencies of two existing score functions. Then, a weight-determining method based on the additive consistency of the preference relation is developed. A decision-making method integrating the score function, the best worst method and the VIsekriterijumska optimizacija I KOmpromisno Resenje (V.I.K.O.R.) which means multiple criteria compromise optimisation in English) method is further proposed. Finally, a case study regarding the hospitality brand management is provided to show the applicability and validity of the proposed method.
Ključne riječi
hospitality brand management; multiple criteria decision-making (M.C.D.M.); q-rung orthopair fuzzy set (q-R.O.F.S.); score function; Best West Method (B.W.M.); VIsekriterijumska optimizacija I KOmpromisno Resenje (V.I.K.O.R.)
Hrčak ID:
229655
URI
Datum izdavanja:
22.1.2019.
Posjeta: 989 *