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Stručni rad

https://doi.org/10.32676/n.5.1.9

Consumer behaviour factors and contemporary trends on the luxury goods market

Marija Antonija Pajić


Puni tekst: engleski pdf 759 Kb

str. 101-117

preuzimanja: 2.262

citiraj


Sažetak

Regardless of the economic crisis all over the world, the market of luxury goods thrives continuously. The research aims to provide an extensive overview of the theoretical background of this occurrence and contemporary trends, analyse the consumer behaviour factors in buying luxury goods and the effect of online shopping as a form of digitalisation on the sales of luxury goods, with particular emphasis upon the sale of luxury handbags. The methods were consisted of an overview of relevant scientific and expert literature, reports of market experts for the luxury goods markets and official statistic databases. Research resulted in detecting digitalisation as the biggest change and trend of luxury industry. Online sales and revenues of luxury goods’ continuous growth indicates that digitalisation and its tools such as online shopping are an important consumer behaviour factor, affecting the sales of luxury goods, including luxury handbags, to a significant extent.

Ključne riječi

luxury goods; consumer behaviour factors; digitalisation; online shopping; social media

Hrčak ID:

231801

URI

https://hrcak.srce.hr/231801

Datum izdavanja:

30.12.2019.

Podaci na drugim jezicima: hrvatski

Posjeta: 3.709 *