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RESEARCH OF INFLUENCE OF MEDIA TO CONSUMERS

Sandra Soče Kraljević ; Faculty of Economy, University of Mostar, Mostar, Bosnia and Herzegovina

Puni tekst: hrvatski, pdf (104 KB) str. 301-307 preuzimanja: 2.184* citiraj
APA 6th Edition
Soče Kraljević, S. (2007). ISTRAŽIVANJE UTJECAJA MASOVNIH MEDIJA NA POTROŠAČE. Informatologia, 40 (4), 301-307. Preuzeto s https://hrcak.srce.hr/21533
MLA 8th Edition
Soče Kraljević, Sandra. "ISTRAŽIVANJE UTJECAJA MASOVNIH MEDIJA NA POTROŠAČE." Informatologia, vol. 40, br. 4, 2007, str. 301-307. https://hrcak.srce.hr/21533. Citirano 04.03.2021.
Chicago 17th Edition
Soče Kraljević, Sandra. "ISTRAŽIVANJE UTJECAJA MASOVNIH MEDIJA NA POTROŠAČE." Informatologia 40, br. 4 (2007): 301-307. https://hrcak.srce.hr/21533
Harvard
Soče Kraljević, S. (2007). 'ISTRAŽIVANJE UTJECAJA MASOVNIH MEDIJA NA POTROŠAČE', Informatologia, 40(4), str. 301-307. Preuzeto s: https://hrcak.srce.hr/21533 (Datum pristupa: 04.03.2021.)
Vancouver
Soče Kraljević S. ISTRAŽIVANJE UTJECAJA MASOVNIH MEDIJA NA POTROŠAČE. Informatologia [Internet]. 2007 [pristupljeno 04.03.2021.];40(4):301-307. Dostupno na: https://hrcak.srce.hr/21533
IEEE
S. Soče Kraljević, "ISTRAŽIVANJE UTJECAJA MASOVNIH MEDIJA NA POTROŠAČE", Informatologia, vol.40, br. 4, str. 301-307, 2007. [Online]. Dostupno na: https://hrcak.srce.hr/21533. [Citirano: 04.03.2021.]

Sažetak
The purpose of media research is in well timed transfessing of a certain advertisment to the “right” persons, that is to those whose need wecover, sell them a product, offer them a service and alike and want information to reach them. Therefore it is necessary to make an adequate choice of media, relating to a hind of media and a time of advertisement broadcasting. It is known that the best advertisement stays unnoticed if it is not launched through the right media at the right time. Because of above mentioned reasons the researches of media are developing more and more, and results of those researches are more and more needed today to realize successful market business running and competitory advantage to be reached. Nowdays in developed countries there are specialized institutions which research media and their efficience.

Ključne riječi
mass media; forms of mass media; influence of media to consumers; market research

Hrčak ID: 21533

URI
https://hrcak.srce.hr/21533

[hrvatski]

Posjeta: 4.646 *