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NEW BUSINESS MODELS – FROM BUSINESS PROCESS REDESIGN TO THE DIGITAL TRANSFORMATION
Anton Manfreda
; University of Ljubljana, Faculty of Economics, Kardeljeva ploščad 17, 1000 Ljubljana, Slovenia
Sažetak
Companies are today faced with challenges that are driven by the new technologies, innovations or the advent of new companies that are completely adapted to the digital era. Modern technological trends, such as social networks, mobile devices, cloud computing and data analytics together with the complexity of coordinating all these aspects are bringing several new issues and unanswered questions. One of the main challenges of the existing companies is transforming their business models into the digital ones. Easily said; however hardly done. Existing companies are heavily relying on the tradition and their past success making that transformation even harder. However, digital transformation cannot be done without rethinking existing business processes. Companies that want to remain competitive should have well-regulated and optimized business processes that are enabling them to efficiently perform their business. Moreover, changing business models is highly related with business process redesign, which requires additional endeavour particular in companies with a long tradition. The paper will thus focus on the challenges based on the new digital models and examine some practical examples of innovative digital products. Furthermore, the paper will also focus on the business process management as an important prerequisite for successful digital transformation. The paper thus analyses the possibilities to implement business process redesign and key challenges during business process redesign. Lastly, the paper will focus on the trends that should be researched in the future.
Ključne riječi
digitalization; business processes; business models; transformation; CRODMA
Hrčak ID:
234454
URI
Datum izdavanja:
1.3.2018.
Posjeta: 675 *