Izvorni znanstveni članak
https://doi.org/10.2478/bsrj-2020-0007
A Content Analysis of International Airline Alliances Mission Statements
Gang-Hoon Seo
orcid.org/0000-0002-1084-1650
; Graduate School of Business Administration, Kobe University, Kobe, Japan
Sažetak
Background: Mission statements have come to play an important role as tools for organizational value sharing. Objectives: This study aims to shed light on what types of values are highlighted in international airline alliance members’ mission statements, and whether there are significant differences or not. Methods/Approach: Quantitative content analyses have been conducted with the goal to investigate mission statements of 61 members of international airline alliances: Star Alliance, SkyTeam, and oneworld. Results: Frequency test outcomes reveal that “philosophy”, “self-concept” and “location” are the predominant components in oneworld, “philosophy” is the primary component in SkyTeam, and “philosophy” and “customer” are the focal components of Star Alliance. According to chi-square tests, Star Alliance members emphasize “customer” more often than others do, and oneworld members highlight “profitability” more often. One-way Anova tests with a post hoc analysis reveal that Star Alliance members cover more components than SkyTeam. Conclusions: The theoretical implication of these findings is that they reveal the existence of unique values among international airline alliances members offering a competitive advantage. As a practical implication, these findings will be helpful for international airline alliances and airline managers for comparative purposes.
Ključne riječi
international airline alliance; airline; mission statement; organizational value; content analysis
Hrčak ID:
236276
URI
Datum izdavanja:
28.3.2020.
Posjeta: 1.983 *