Izvorni znanstveni članak
https://doi.org/10.2478/bsrj-2020-0009
Understanding Digital Transformation Initiatives: Case Studies Analysis
Martina Tomičić Furjan
orcid.org/0000-0002-1078-8220
; University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia
Katarina Tomičić-Pupek
orcid.org/0000-0001-6188-7395
; University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia
Igor Pihir
orcid.org/0000-0002-3766-3727
; University of Zagreb, Faculty of Organization and Informatics, Varaždin, Croatia
Sažetak
Background: Complexity of the digital transformation (Digital Transformation) paradigm and its relation to the fourth technological revolution face companies with serious challenges when it comes to keeping up with the competition or becoming a leader in operating industries. Objectives: The goal of our research is to systematize, analyse and evaluate technological and business concepts of Digital Transformation, in order to identify and investigate Digital Transformation initiatives in Croatia. Methods/Approach: To accomplish this goal, we used a multiple-case study approach to gather data from experts who participated in successful Digital Transformation initiatives. Results: Questionnaires were developed and used to gather both, qualitative background and technology-business related data relevant for Digital Transformation initiatives’ success, discussed in the last part of the paper. The limitation of this study is a relatively small number of case studies (6), as well as its local coverage, resulting therefore with conclusions, which will serve as a base for future studies. Conclusions: There are several background, business, and technology-related concepts or factors relevant to Digital Transformation initiatives: profile and involvement of external Digital Transformation experts; the transformation drivers and expectations. In achieving most significant business concepts for business transformation, no single one right combination of technological concepts could be explicitly determined.
Ključne riječi
digital transformation; industry 4.0.; technology; business; case study; initiative; Croatia
Hrčak ID:
236278
URI
Datum izdavanja:
28.3.2020.
Posjeta: 11.807 *