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Izvorni znanstveni članak
https://doi.org/10.37741/t.68.2.1

Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers

Wataru Uehara   ORCID icon orcid.org/0000-0002-9127-6306 ; School of Business Administration, Hitotsubashi University, Tokyo, Japan
Nuttapol Assarut ; Chulalongkorn Business School, Chulalongkorn University, Bangkok, Thailand

Puni tekst: engleski, pdf (141 KB) str. 120-129 preuzimanja: 171* citiraj
APA 6th Edition
Uehara, W. i Assarut, N. (2020). Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers. Tourism: An International Interdisciplinary Journal, 68 (2), 120-129. https://doi.org/10.37741/t.68.2.1
MLA 8th Edition
Uehara, Wataru i Nuttapol Assarut. "Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers." Tourism: An International Interdisciplinary Journal, vol. 68, br. 2, 2020, str. 120-129. https://doi.org/10.37741/t.68.2.1. Citirano 02.12.2020.
Chicago 17th Edition
Uehara, Wataru i Nuttapol Assarut. "Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers." Tourism: An International Interdisciplinary Journal 68, br. 2 (2020): 120-129. https://doi.org/10.37741/t.68.2.1
Harvard
Uehara, W., i Assarut, N. (2020). 'Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers', Tourism: An International Interdisciplinary Journal, 68(2), str. 120-129. https://doi.org/10.37741/t.68.2.1
Vancouver
Uehara W, Assarut N. Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers. Tourism: An International Interdisciplinary Journal [Internet]. 2020 [pristupljeno 02.12.2020.];68(2):120-129. https://doi.org/10.37741/t.68.2.1
IEEE
W. Uehara i N. Assarut, "Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers", Tourism: An International Interdisciplinary Journal, vol.68, br. 2, str. 120-129, 2020. [Online]. https://doi.org/10.37741/t.68.2.1

Sažetak
The purpose of this research is to explore the perceived value of extraordinary experience and compare it with an ordinary one in the context of food consumption. We examine how Japanese and Thai people perceive local ordinary food and foreign extraordinary food. We used a perceived value scale and past experience for independent variables and customers' general attitudes for dependent variable. We collect survey data in Japan and Thailand and conduct analyses by PLS-SEM. Five factors are extracted as elements of perceived value. The most influential factor of Japanese attitudes toward local food is conditional value, followed by emotional and epistemic value and menu variety. Conversely, value for money is the only factor that affects Thai customers' attitudes. In the case of foreign food, Japanese respondents are most affected by emotional and epistemic value, followed by functional value (quality), and menu variety. Past experience has a significant negative effect on consumers' attitude. For Thai respondents, emotional and epistemic value is the most influential factor, followed by functional value (value for money), and past experience. We found significant differences of perceived value of local food and foreign foods.

Ključne riječi
extraordinary experience; foreign food consumption; perceived value; authenticity

Hrčak ID: 238775

URI
https://hrcak.srce.hr/238775

Posjeta: 362 *