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https://doi.org/10.5552/drvind.2020.1967

Changes in Customer Preferences for Furniture in Slovenia

Matej Jošt orcid.org/0000-0003-2500-2427 ; University of Ljubljana, Biotechnical Faculty, Department of Wood Science and Technology, Ljubljana, Republic of Slovenia
Vladislav Kaputa orcid.org/0000-0002-5953-1223 ; Technical University in Zvolen, Faculty of Wood Sciences and Technology, Department of Marketing, Trade and World Forestry, Zvolen, Republic of Slovakia
Martina Nosáľová ; Technical University in Zvolen, Faculty of Wood Sciences and Technology, Department of Marketing, Trade and World Forestry, Zvolen, Republic of Slovakia
Andreja Pirc Barčić ; University of Zagreb, Faculty of Forestry, Wood Technology Department, Zagreb, Republic of Croatia
Ivana Perić ; University of Zagreb, Faculty of Forestry, Wood Technology Department, Zagreb, Republic of Croatia
Leon Oblak ; University of Ljubljana, Biotechnical Faculty, Department of Wood Science and Technology, Ljubljana, Republic of Slovenia

Sažetak

In the last decade, the Slovenian furniture industry market has experienced a number of changes, especially with the arrival of new retailers on the market. The situation is such that furniture manufacturers and retailers are still trying to determine the best ways to adjust to new customer demands. A well known thing is that customer satisfaction is the key component for the success of the business. In order for companies to be more successful, it is important to get better insight into customers’ needs and wants. In line with this, the purpose of this study, which compare the surveys conducted in 2010 and 2019, was to observe and analyse changes in the preferences of customers for furniture: materials, attributes, and styles when deciding on new furniture in Slovenia. The results of this research showed that customers’ preferences for furniture materials have changed in the last decade. Similarly, the factors that influence their purchase decisions when buying interior and exterior furniture have changed as well. It was found that wood was widely preferred as a furniture material among the respondents in both years studied.

Ključne riječi

wooden furniture; customer preferences; survey; Slovenian market

Hrčak ID:

238934

URI

https://hrcak.srce.hr/238934

Datum izdavanja:

10.6.2020.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.470 *