Izvorni znanstveni članak
Digital Video Generation and Their Viewing Habits: The Death of Television News?
Darijo Čerepinko
orcid.org/0000-0001-9234-9573
; Department for Public Relations, University “North”, Varaždin, Croatia
Željka Bagarić
; Department for Public Relations, University “North”, Varaždin, Croatia
Lidija Dujić
; Department for Public Relations, University “North”, Varaždin, Croatia
Sažetak
Following the changing media content consumptions patterns of today’s youth – rise of social media as a primary news
source; mobile internet access; binge watching; transfer onto content streaming services etc. – it is not hard to predict the
death of television as a news source in foreseeable future. In this paper we combine audience behavior research of viewing
habits of Generations Y and Z with content analysis of the among them most popular news podcasts from the use and
gratification perspective. The intention of our research is to explore the future of both television as a medium and television
news as a media format and to do so we extrapolate statistical data provided by both research methods to define new
format and broadcast (in the broadest sense) standards that are attractive and engaging to our target population: the
television news consumers of the future.
Ključne riječi
Generations X, Y and Z, Video viewing habits, digital video channels
Hrčak ID:
239575
URI
Datum izdavanja:
30.12.2019.
Posjeta: 733 *