Ostalo

Marketing and e-book perception

Andrea Sudarević orcid.org/0000-0003-2030-6376 ; Sveučilište Josipa Jurja Strossmayera u Osijeku, Gradska i sveučilišna knjižnica Osijek

Sažetak

Given that we live in an age of information literacy, which is fostered from an early age through formal and non-formal education, it begs the question whether individuals use e-books for their work, education or entertainment, whether they are familiar with the term e-book, and whether the manner in which e-books are marketed affects the aforementioned. Based on the research conducted as part of the Master thesis entitled “Marketing and perception of electronic book”, the aim of this paper is to present data regarding the perception of e-books in Croatia, for what purposes and on what platforms are they being used, and whether the respondents plan to use them in their future. In addition, another objective of this research was to find out whether the quality of promotional activities being performed by electronic publishing entities with regard to e-publishing products is such that people would notice them and encourage them to use e-books and e-book readers.

Ključne riječi

electronic books (e-books), electronic book reader (e-book reader), marketing, residents’ perception

Hrčak ID:

239590

URI

https://hrcak.srce.hr/239590

Datum izdavanja:

2.6.2020.

Podaci na drugim jezicima: hrvatski

Posjeta: 1.085 *