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Electronic books and marketing electronic publishing in Croatia

Andrea Sudarević ; Sveučilište Josipa Jurja Strossmayera u Osijeku, Gradska i sveučilišna knjižnica Osijek

Puni tekst: hrvatski, pdf (694 KB) str. 77-96 preuzimanja: 4* citiraj
APA 6th Edition
Sudarević, A. (2018). Elektronička knjiga i marketing elektroničkog nakladništva u Hrvatskoj . Knjižničarstvo, 22 (1-2), 77-96. Preuzeto s https://hrcak.srce.hr/239618
MLA 8th Edition
Sudarević, Andrea. "Elektronička knjiga i marketing elektroničkog nakladništva u Hrvatskoj ." Knjižničarstvo, vol. 22, br. 1-2, 2018, str. 77-96. https://hrcak.srce.hr/239618. Citirano 08.08.2020.
Chicago 17th Edition
Sudarević, Andrea. "Elektronička knjiga i marketing elektroničkog nakladništva u Hrvatskoj ." Knjižničarstvo 22, br. 1-2 (2018): 77-96. https://hrcak.srce.hr/239618
Harvard
Sudarević, A. (2018). 'Elektronička knjiga i marketing elektroničkog nakladništva u Hrvatskoj ', Knjižničarstvo, 22(1-2), str. 77-96. Preuzeto s: https://hrcak.srce.hr/239618 (Datum pristupa: 08.08.2020.)
Vancouver
Sudarević A. Elektronička knjiga i marketing elektroničkog nakladništva u Hrvatskoj . Knjižničarstvo [Internet]. 2018 [pristupljeno 08.08.2020.];22(1-2):77-96. Dostupno na: https://hrcak.srce.hr/239618
IEEE
A. Sudarević, "Elektronička knjiga i marketing elektroničkog nakladništva u Hrvatskoj ", Knjižničarstvo, vol.22, br. 1-2, str. 77-96, 2018. [Online]. Dostupno na: https://hrcak.srce.hr/239618. [Citirano: 08.08.2020.]

Sažetak
Due to the development of the electronic book market, publishers are at a critical juncture in which they must react to major changes taking place in the digital world. Popularity of electronic books is continuously growing, and devices used to read them are becoming more user-friendly and widely accessible to all users. The publisher’s duty is to meet the demands and needs of the users, which are constantly changing. In addition, their goal is to offer a wider selection of books in order to make the share of e-books in the market more significant and to make the price of e-books and e-readers more accessible to Croatian readers. The situation in which Croatian publishing found itself in the past was usually connected to state politics and ideologies, which the publishing industry used for promotional purposes. Nowadays, due to global connectivity, we have no excuses not to follow publishing trends because of specific censorships. The only thing limiting us is that we refuse to accept risks that certain investments entail.

Ključne riječi
electronic book (e-book), electronic reader (e-reader), electronic publishing, marketing

Hrčak ID: 239618

URI
https://hrcak.srce.hr/239618

[hrvatski]

Posjeta: 10 *