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Izvorni znanstveni članak
https://doi.org/10.31341/jios.44.1.4

Help Me TripAdvisor! Examining the Relationship between TripAdvisor e-WOM Attributes, Trusts towards Online Reviews and Travellers Behavioural Intentions

Nur Zarifah Dhabitah Mahat ; Tour Consultant, ZD Travel Consultant, Negeri Sembilan, Malaysia
Mohd Hafiz Hanafiah ; Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Malaysia

Puni tekst: engleski, pdf (1 MB) str. 83-112 preuzimanja: 43* citiraj
APA 6th Edition
Zarifah Dhabitah Mahat, N. i Hafiz Hanafiah, M. (2020). Help Me TripAdvisor! Examining the Relationship between TripAdvisor e-WOM Attributes, Trusts towards Online Reviews and Travellers Behavioural Intentions. Journal of Information and Organizational Sciences, 44 (1), 83-112. https://doi.org/10.31341/jios.44.1.4
MLA 8th Edition
Zarifah Dhabitah Mahat, Nur i Mohd Hafiz Hanafiah. "Help Me TripAdvisor! Examining the Relationship between TripAdvisor e-WOM Attributes, Trusts towards Online Reviews and Travellers Behavioural Intentions." Journal of Information and Organizational Sciences, vol. 44, br. 1, 2020, str. 83-112. https://doi.org/10.31341/jios.44.1.4. Citirano 08.08.2020.
Chicago 17th Edition
Zarifah Dhabitah Mahat, Nur i Mohd Hafiz Hanafiah. "Help Me TripAdvisor! Examining the Relationship between TripAdvisor e-WOM Attributes, Trusts towards Online Reviews and Travellers Behavioural Intentions." Journal of Information and Organizational Sciences 44, br. 1 (2020): 83-112. https://doi.org/10.31341/jios.44.1.4
Harvard
Zarifah Dhabitah Mahat, N., i Hafiz Hanafiah, M. (2020). 'Help Me TripAdvisor! Examining the Relationship between TripAdvisor e-WOM Attributes, Trusts towards Online Reviews and Travellers Behavioural Intentions', Journal of Information and Organizational Sciences, 44(1), str. 83-112. https://doi.org/10.31341/jios.44.1.4
Vancouver
Zarifah Dhabitah Mahat N, Hafiz Hanafiah M. Help Me TripAdvisor! Examining the Relationship between TripAdvisor e-WOM Attributes, Trusts towards Online Reviews and Travellers Behavioural Intentions. Journal of Information and Organizational Sciences [Internet]. 2020 [pristupljeno 08.08.2020.];44(1):83-112. https://doi.org/10.31341/jios.44.1.4
IEEE
N. Zarifah Dhabitah Mahat i M. Hafiz Hanafiah, "Help Me TripAdvisor! Examining the Relationship between TripAdvisor e-WOM Attributes, Trusts towards Online Reviews and Travellers Behavioural Intentions", Journal of Information and Organizational Sciences, vol.44, br. 1, str. 83-112, 2020. [Online]. https://doi.org/10.31341/jios.44.1.4

Sažetak
This paper aims to examine the impact of TripAdvisor reviews on behavioural intentions, basing on travellers' trust towards the e-WOM reviews. Four factors are proposed for building travellers’ trust and behavioural intentions: information quality, credibility, adoption and usefulness. Trust is expected to mediate the relationship between eWOM attributes and travellers’ behavioural intention. Data from 410 travellers were analysed using Partial Least Square-Structural Equation Modeling (PLS-SEM), and the findings show that TripAdvisor e-WOM attributes (information credibility, adoption and usefulness) significantly influence the traveller's trust. Besides, traveller behavioural intention was influenced considerably by TripAdvisor eWOM information credibility and usefulness. Lastly, trust in e-WOM significantly mediates travellers' behavioural intention. This paper confirms the importance of eWOM in the context of the tourism industry and travellers' trust and behaviour towards online review, which altered how consumers behave before deciding to travel.

Ključne riječi
electronic word of mouth (eWOM); online reviews; traveller; behavioural intentions; TripAdvisor

Hrčak ID: 239786

URI
https://hrcak.srce.hr/239786

Posjeta: 72 *