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Izvorni znanstveni članak
https://doi.org/10.7906/indecs.18.2.15

Hope and Responsibility Vested in Younger Generations: the Case of Hungary

Zsuzsanna Marton ; University of Pannonia, Nagykanizsa, Hungary
Ildikó Ernszt ; University of Pannonia, Nagykanizsa, Hungary
Nóra Rodek ; University of Pannonia, Nagykanizsa, Hungary
Tivadar Máhr ; University of Pannonia, Nagykanizsa, Hungary

Puni tekst: engleski, pdf (527 KB) str. 286-298 preuzimanja: 21* citiraj
APA 6th Edition
Marton, Z., Ernszt, I., Rodek, N. i Máhr, T. (2020). Hope and Responsibility Vested in Younger Generations: the Case of Hungary. Interdisciplinary Description of Complex Systems, 18 (2-B), 286-298. https://doi.org/10.7906/indecs.18.2.15
MLA 8th Edition
Marton, Zsuzsanna, et al. "Hope and Responsibility Vested in Younger Generations: the Case of Hungary." Interdisciplinary Description of Complex Systems, vol. 18, br. 2-B, 2020, str. 286-298. https://doi.org/10.7906/indecs.18.2.15. Citirano 08.08.2020.
Chicago 17th Edition
Marton, Zsuzsanna, Ildikó Ernszt, Nóra Rodek i Tivadar Máhr. "Hope and Responsibility Vested in Younger Generations: the Case of Hungary." Interdisciplinary Description of Complex Systems 18, br. 2-B (2020): 286-298. https://doi.org/10.7906/indecs.18.2.15
Harvard
Marton, Z., et al. (2020). 'Hope and Responsibility Vested in Younger Generations: the Case of Hungary', Interdisciplinary Description of Complex Systems, 18(2-B), str. 286-298. https://doi.org/10.7906/indecs.18.2.15
Vancouver
Marton Z, Ernszt I, Rodek N, Máhr T. Hope and Responsibility Vested in Younger Generations: the Case of Hungary. Interdisciplinary Description of Complex Systems [Internet]. 2020 [pristupljeno 08.08.2020.];18(2-B):286-298. https://doi.org/10.7906/indecs.18.2.15
IEEE
Z. Marton, I. Ernszt, N. Rodek i T. Máhr, "Hope and Responsibility Vested in Younger Generations: the Case of Hungary", Interdisciplinary Description of Complex Systems, vol.18, br. 2-B, str. 286-298, 2020. [Online]. https://doi.org/10.7906/indecs.18.2.15

Sažetak
In the era of consumer society, the depletion of the world’s natural resources brings conscious consumption in the spotlight. More and more people are said to be conscious consumers, who act responsibly with regard to the environment and society. Therefore, researches about conscious and responsible purchase behaviour draw the attention of economists and marketing specialists as well – thus being able to form their market actions. According to the stereotype about conscious consumers in our heads, the conscious consumer is young, well educated, and female. This paper aims to reveal the consumption habits of people and their attitude toward consciousness and responsibility, furthermore, to investigate them from the stereotype’s point of view that finds youngsters more conscious. An online survey was conducted with 652 consumers of a German supermarket chain in Hungary. The research concentrates on identifying the main differences between generations regarding their purchase habits. The research results show that the consciousness is rather manifested in the self-interest than in the responsibility. While other international survey data have proven development through generations and found younger consumers more conscious and responsible, this fact has not been statistically proven in Hungary. The real causes or drivers behind conscious behaviour are still questionable in the Hungarian market.

Ključne riječi
responsible consumers; generations; consumer decision-making

Hrčak ID: 240250

URI
https://hrcak.srce.hr/240250

Posjeta: 41 *