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https://doi.org/10.2478/bsrj-2020-0024

How Impulsivity influences the Post-purchase Consumer Regret?

Katarina Sokić   ORCID icon orcid.org/0000-0001-7522-1228 ; EFFECTUS - College for Law and Finance, Zagreb, Croatia
Đuro Horvat   ORCID icon orcid.org/0000-0002-0211-6600 ; EFFECTUS - College for Law and Finance, Zagreb, Croatia
Sanja Gutić Martinčić ; EFFECTUS - College for Law and Finance, Zagreb, Croatia

Puni tekst: engleski, pdf (695 KB) str. 14-29 preuzimanja: 177* citiraj
APA 6th Edition
Sokić, K., Horvat, Đ. i Gutić Martinčić, S. (2020). How Impulsivity influences the Post-purchase Consumer Regret?. Business Systems Research, 11 (3), 14-29. https://doi.org/10.2478/bsrj-2020-0024
MLA 8th Edition
Sokić, Katarina, et al. "How Impulsivity influences the Post-purchase Consumer Regret?." Business Systems Research, vol. 11, br. 3, 2020, str. 14-29. https://doi.org/10.2478/bsrj-2020-0024. Citirano 31.07.2021.
Chicago 17th Edition
Sokić, Katarina, Đuro Horvat i Sanja Gutić Martinčić. "How Impulsivity influences the Post-purchase Consumer Regret?." Business Systems Research 11, br. 3 (2020): 14-29. https://doi.org/10.2478/bsrj-2020-0024
Harvard
Sokić, K., Horvat, Đ., i Gutić Martinčić, S. (2020). 'How Impulsivity influences the Post-purchase Consumer Regret?', Business Systems Research, 11(3), str. 14-29. https://doi.org/10.2478/bsrj-2020-0024
Vancouver
Sokić K, Horvat Đ, Gutić Martinčić S. How Impulsivity influences the Post-purchase Consumer Regret?. Business Systems Research [Internet]. 2020 [pristupljeno 31.07.2021.];11(3):14-29. https://doi.org/10.2478/bsrj-2020-0024
IEEE
K. Sokić, Đ. Horvat i S. Gutić Martinčić, "How Impulsivity influences the Post-purchase Consumer Regret?", Business Systems Research, vol.11, br. 3, str. 14-29, 2020. [Online]. https://doi.org/10.2478/bsrj-2020-0024

Sažetak
Background: The role of impulsivity in post-purchase consumer regret is unclear and intriguing because of the negative emotions that underlie both constructs. It is particularly important to examine the impact of impulsivity on the relationship between regret and the Emotionality dimension of the HEXACO model of personality. Objectives: The purpose of this paper was to investigate the associations between consumer regret components: outcome regret and process regret, attention, motor and non-planning dimensions of impulsivity and Fearfulness, Anxiety, Dependence and Sentimentality domains of Emotionality. Methods/Approach: The sample consisted of undergraduates from Zagreb, Croatia (Mage = 25.93, 56% females). The correlation and the regression analysis were performed. We used the Baratt impulsivity scale (BIS-11), the HEXACO-PI-R Emotionality scale and the Post Purchase Regret Scale (PPRS). Results: The PPCR total score was associated with the BIS-11 total score, attention and non-planning impulsivity. Regret due to foregone alternatives was related to attention and non-planning impulsivity, while regret due to a change in significance was related only to attention impulsivity. Regret due to under-consideration positively correlated with non-planning impulsivity. Conclusions: The results indicate that relations between impulsivity and consumer regret have an important role in understanding consumer behavior and that impulsivity has a moderate association between consumer regret and Emotionality.

Ključne riječi
consumer regret; attention impulsivity; motor impulsivity; non-planning impulsivity; Emotionality

Hrčak ID: 246457

URI
https://hrcak.srce.hr/246457

Posjeta: 319 *