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Izvorni znanstveni članak
https://doi.org/10.2478/bsrj-2020-0031

Data Mining Applications in SMEs: An Italian Perspective

Amir Topalović   ORCID icon orcid.org/0000-0001-9423-1800 ; Consortium for the Technology Transfer, C2T
Antonia Azzini ; Consortium for the Technology Transfer, C2T

Puni tekst: engleski, pdf (983 KB) str. 127-146 preuzimanja: 79* citiraj
APA 6th Edition
Topalović, A. i Azzini, A. (2020). Data Mining Applications in SMEs: An Italian Perspective. Business Systems Research, 11 (3), 127-146. https://doi.org/10.2478/bsrj-2020-0031
MLA 8th Edition
Topalović, Amir i Antonia Azzini. "Data Mining Applications in SMEs: An Italian Perspective." Business Systems Research, vol. 11, br. 3, 2020, str. 127-146. https://doi.org/10.2478/bsrj-2020-0031. Citirano 27.02.2021.
Chicago 17th Edition
Topalović, Amir i Antonia Azzini. "Data Mining Applications in SMEs: An Italian Perspective." Business Systems Research 11, br. 3 (2020): 127-146. https://doi.org/10.2478/bsrj-2020-0031
Harvard
Topalović, A., i Azzini, A. (2020). 'Data Mining Applications in SMEs: An Italian Perspective', Business Systems Research, 11(3), str. 127-146. https://doi.org/10.2478/bsrj-2020-0031
Vancouver
Topalović A, Azzini A. Data Mining Applications in SMEs: An Italian Perspective. Business Systems Research [Internet]. 2020 [pristupljeno 27.02.2021.];11(3):127-146. https://doi.org/10.2478/bsrj-2020-0031
IEEE
A. Topalović i A. Azzini, "Data Mining Applications in SMEs: An Italian Perspective", Business Systems Research, vol.11, br. 3, str. 127-146, 2020. [Online]. https://doi.org/10.2478/bsrj-2020-0031

Sažetak
Background: From the last decade, data mining techniques, employed in particular in customer relationship management, have assumed a key role in the profitability and operations of companies. To support small and medium companies (SMEs), several innovative and continuously improving tools have been developed that allow SMEs to utilize the internal and external data sources to increase their competitiveness. Objectives: In this paper, an analysis of the impact of digitalization, and in particular data mining techniques, in the context of SMEs development is presented. Methods/Approach: A review of various sources has been conducted, with the focus on open source tools, since in the context of the Italian economy they are used by SMEs the most. Results: First, the analysis presents a brief review of the data mining techniques available and shows how they are practically employed in small companies. Second, an economical review of investments in data mining projects in Italy is presented. Conclusions: The review indicates that data mining techniques can boost a company in the market. However, the awareness of data mining as a company asset is still not strong in Italian SMEs and most investments in Italy are still carried out by large companies

Ključne riječi
SMEs; data mining; customer relationship management; information technology; knowledge management; big data; Internet of things

Hrčak ID: 246464

URI
https://hrcak.srce.hr/246464

Posjeta: 126 *