Prethodno priopćenje
https://doi.org/10.38190/ope.10.2.5
Franchising - a model for entrepreneurship development
Aleksandar Erceg
orcid.org/0000-0002-1141-1919
; Ekonomski fakultet u Osijeku
Ivana Orban
orcid.org/0000-0003-2072-3698
Sažetak
When starting a business venture, it is necessary to have an elaborate business strategy in which entrepreneurs, among other things, deal with the problem of scarce popularity of their services. One way to start an entrepreneurial venture is to buy a franchise. By entering a franchise relationship, at the very beginning of the business, the entrepreneur can avoid “beginner” problems and overcome business obstacles, given that the franchisor offers a proven business strategy and methodology as well as the necessary knowledge. The paper deals with starting an entrepreneurial venture through the purchase of a franchise. The paper discusses a franchise relationship and the advantages and disadvantages of this type of entrepreneurial alternative for the parties involved. It also observes the process of buying a franchise together with the necessary steps. The purchase of a laundry franchise has been explored in the context of the advantage that this type of business has over starting a business venture by someone who has no prior knowledge in this particular industry. The paper describes the steps of buying a franchise based on a business cooperation proposal received from a global franchise brand. In order to analyze the potential risks of starting a business, cost-effectiveness analyses were made, and they are mostly related to the fact that the development of service franchises, among other things, depends on changes in social habits and attitudes. The results of the conducted research work can be useful to all individuals who are considering starting a business venture through the purchase of a franchise.
Ključne riječi
business opportunity, entrepreneurial venture, franchise, franchisee
Hrčak ID:
248121
URI
Datum izdavanja:
17.12.2020.
Posjeta: 2.186 *