Stručni rad
https://doi.org/10.38190/ope.10.2.4
„Mjuzica.hr“ as an entrepreneurial project in the model of music streaming platform
Joško Lozić
orcid.org/0000-0001-5568-5279
; Sveučilište Sjever
Sažetak
The old media industry has entered a period of complete transformation of the production and management paradigm. The classical media industry, created in the lap of modernity, developed only with industrial production and mass advertising. The music industry originated in the early 20th century with the development of radios, and its peak will be associated with television and “broadcasting”. The aim of this paper is to open a new horizon in considering the development of new media and music industries and entrepreneurial projects in this field of industry. The model of distribution of music industry products, such as physical products in the form of gramophone records and sales in “brickand-mortar” stores, has been replaced by distribution on music streaming platforms. Postmodern society has changed the habit of owning physical music carriers to subscribe to a streaming service. Today, there are already several global streaming platforms that distribute music content and have outgrown the forms of entrepreneurial project. The music streaming platform that distributes the music content of Croatian artists, as a form of entrepreneurial project, is still waiting for entrepreneurs who are ready to try their hand at this entrepreneurial venture.
Ključne riječi
platform economy; music industry; Mjuzica.hr; streaming platform
Hrčak ID:
248138
URI
Datum izdavanja:
17.12.2020.
Posjeta: 1.128 *