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Pregledni rad
https://doi.org/10.17559/TV-20190524075657

Analysis of Mobile Commerce in the SMEs of the European Union

Luis Fernández Sanz ; University of Alcalá, Department of Computer Sciences, Edificio Politécnico, Campus Universitario, Ctra. Barcelona Km 33.6, 28871 Alcalá de Henares (Madrid), Spain
Josefa Gómez Pérez ; University of Alcalá, Department of Computer Sciences, Edificio Politécnico, Campus Universitario, Ctra. Barcelona Km 33.6, 28871 Alcalá de Henares (Madrid), Spain
Ana Castillo-Martinez* ; University of Alcalá, Department of Computer Sciences, Edificio Politécnico, Campus Universitario, Ctra. Barcelona Km 33.6, 28871 Alcalá de Henares (Madrid), Spain
Sanjay Misra ; Covenant University, KM. 10 Idiroko Road, Canaan Land, Ota, Ogun State, Nigeria; Atilim University, Kizilcasar Mahallesi, 06830 Incek Golbasi Ankara, Turkey

Puni tekst: engleski, pdf (557 KB) str. 2062-2071 preuzimanja: 50* citiraj
APA 6th Edition
Fernández Sanz, L., Gómez Pérez, J., Castillo-Martinez*, A. i Misra, S. (2020). Analysis of Mobile Commerce in the SMEs of the European Union. Tehnički vjesnik, 27 (6), 2062-2071. https://doi.org/10.17559/TV-20190524075657
MLA 8th Edition
Fernández Sanz, Luis, et al. "Analysis of Mobile Commerce in the SMEs of the European Union." Tehnički vjesnik, vol. 27, br. 6, 2020, str. 2062-2071. https://doi.org/10.17559/TV-20190524075657. Citirano 18.01.2021.
Chicago 17th Edition
Fernández Sanz, Luis, Josefa Gómez Pérez, Ana Castillo-Martinez* i Sanjay Misra. "Analysis of Mobile Commerce in the SMEs of the European Union." Tehnički vjesnik 27, br. 6 (2020): 2062-2071. https://doi.org/10.17559/TV-20190524075657
Harvard
Fernández Sanz, L., et al. (2020). 'Analysis of Mobile Commerce in the SMEs of the European Union', Tehnički vjesnik, 27(6), str. 2062-2071. https://doi.org/10.17559/TV-20190524075657
Vancouver
Fernández Sanz L, Gómez Pérez J, Castillo-Martinez* A, Misra S. Analysis of Mobile Commerce in the SMEs of the European Union. Tehnički vjesnik [Internet]. 2020 [pristupljeno 18.01.2021.];27(6):2062-2071. https://doi.org/10.17559/TV-20190524075657
IEEE
L. Fernández Sanz, J. Gómez Pérez, A. Castillo-Martinez* i S. Misra, "Analysis of Mobile Commerce in the SMEs of the European Union", Tehnički vjesnik, vol.27, br. 6, str. 2062-2071, 2020. [Online]. https://doi.org/10.17559/TV-20190524075657

Sažetak
This paper examines the situation of e-commerce and m-commerce in SMEs in the European Union and analyses if their behaviour in this field is determined by a series of factors, such as the size of the company, the type of business, turnover, etc. which may also influence their needs of specific training for their employees. This study is based on an online survey responded by 674 SMEs from eight different countries in Europe, aimed at providing training assistance to SMEs to support their efforts towards m-commerce. The objective is the analysis of the skills and knowledge to be recommended to employees of SMEs for a better preparation to implement the companies' strategy of m-commerce. Although analysis of results from survey has supported the initial goal of developing training courses for m-commerce which include different economic, legal and technical topics, it has mainly provided very relevant conclusions on the factors which impact the adoption of e-commerce and m-commerce by SMEs.

Ključne riječi
e-commerce; European Union; market; m-commerce; SME; survey

Hrčak ID: 248259

URI
https://hrcak.srce.hr/248259

Posjeta: 98 *