hrcak mascot   Srce   HID

Stručni rad

Quantitative and Qualitative Ranges of Croatian Public Relations in the Year 2003

Božo Skoko

Puni tekst: hrvatski, pdf (193 KB) str. 67-82 preuzimanja: 2.250* citiraj
APA 6th Edition
Skoko, B. (2004). Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.. Medijska istraživanja, 10 (1), 67-82. Preuzeto s https://hrcak.srce.hr/23012
MLA 8th Edition
Skoko, Božo. "Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.." Medijska istraživanja, vol. 10, br. 1, 2004, str. 67-82. https://hrcak.srce.hr/23012. Citirano 17.06.2019.
Chicago 17th Edition
Skoko, Božo. "Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.." Medijska istraživanja 10, br. 1 (2004): 67-82. https://hrcak.srce.hr/23012
Harvard
Skoko, B. (2004). 'Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.', Medijska istraživanja, 10(1), str. 67-82. Preuzeto s: https://hrcak.srce.hr/23012 (Datum pristupa: 17.06.2019.)
Vancouver
Skoko B. Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.. Medijska istraživanja [Internet]. 2004 [pristupljeno 17.06.2019.];10(1):67-82. Dostupno na: https://hrcak.srce.hr/23012
IEEE
B. Skoko, "Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.", Medijska istraživanja, vol.10, br. 1, str. 67-82, 2004. [Online]. Dostupno na: https://hrcak.srce.hr/23012. [Citirano: 17.06.2019.]

Sažetak
The author analyses the history and the development of Croatian public
relations and makes an assessment of its organizational structure, staff
structure and its quantitative and qualitative reaches, based on the research of
The Croatian Association for Public Relations during April 2003 in 206 firms
and 44 governmental institutions. Analyzing the condition and comparing it to
the Western trends, the author percepts the basic qualitative and quantitative
faults in the development of the public relations profession in Croatia and
points out the possible causes of such situation – the nonexistence of standards
within the profession, minimal possibilities of education for public relations
and the lack of businessmen and state officials who understand the advantages
of this new governing activity.

Ključne riječi
public relations; firms; state institutions; Croatia; profession; organization

Hrčak ID: 23012

URI
https://hrcak.srce.hr/23012

[hrvatski]

Posjeta: 2.890 *