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Professional paper

Quantitative and Qualitative Ranges of Croatian Public Relations in the Year 2003

Božo Skoko

Fulltext: croatian, pdf (193 KB) pages 67-82 downloads: 2.330* cite
APA 6th Edition
Skoko, B. (2004). Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.. Medijska istraživanja, 10 (1), 67-82. Retrieved from https://hrcak.srce.hr/23012
MLA 8th Edition
Skoko, Božo. "Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.." Medijska istraživanja, vol. 10, no. 1, 2004, pp. 67-82. https://hrcak.srce.hr/23012. Accessed 14 Dec. 2019.
Chicago 17th Edition
Skoko, Božo. "Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.." Medijska istraživanja 10, no. 1 (2004): 67-82. https://hrcak.srce.hr/23012
Harvard
Skoko, B. (2004). 'Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.', Medijska istraživanja, 10(1), pp. 67-82. Available at: https://hrcak.srce.hr/23012 (Accessed 14 December 2019)
Vancouver
Skoko B. Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.. Medijska istraživanja [Internet]. 2004 [cited 2019 December 14];10(1):67-82. Available from: https://hrcak.srce.hr/23012
IEEE
B. Skoko, "Kvantitativni i kvalitativni dosezi odnosa s javnošću u Hrvatskoj 2003.", Medijska istraživanja, vol.10, no. 1, pp. 67-82, 2004. [Online]. Available: https://hrcak.srce.hr/23012. [Accessed: 14 December 2019]

Abstracts
The author analyses the history and the development of Croatian public
relations and makes an assessment of its organizational structure, staff
structure and its quantitative and qualitative reaches, based on the research of
The Croatian Association for Public Relations during April 2003 in 206 firms
and 44 governmental institutions. Analyzing the condition and comparing it to
the Western trends, the author percepts the basic qualitative and quantitative
faults in the development of the public relations profession in Croatia and
points out the possible causes of such situation – the nonexistence of standards
within the profession, minimal possibilities of education for public relations
and the lack of businessmen and state officials who understand the advantages
of this new governing activity.

Keywords
public relations; firms; state institutions; Croatia; profession; organization

Hrčak ID: 23012

URI
https://hrcak.srce.hr/23012

[croatian]

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