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The Role of Impulsivity in Post-Purchase Consumer Regret

Katarina Sokić   ORCID icon orcid.org/0000-0001-7522-1228 ; EFFECTUS - College for Law and Finance, Zagreb, Croatia
Đuro Horvat   ORCID icon orcid.org/0000-0002-0211-6600 ; EFFECTUS - College for Law and Finance, Zagreb, Croatia
Sanja Gutić Martinčić ; EFFECTUS - College for Law and Finance, Zagreb, Croatia

Puni tekst: engleski, PDF (167 KB) str. 509-514 preuzimanja: 12* citiraj
APA 6th Edition
Sokić, K., Horvat, Đ. i Gutić Martinčić, S. (2019). The Role of Impulsivity in Post-Purchase Consumer Regret. Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online), 5 (1), 509-514. Preuzeto s https://hrcak.srce.hr/251047
MLA 8th Edition
Sokić, Katarina, et al. "The Role of Impulsivity in Post-Purchase Consumer Regret." Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online), vol. 5, br. 1, 2019, str. 509-514. https://hrcak.srce.hr/251047. Citirano 27.07.2021.
Chicago 17th Edition
Sokić, Katarina, Đuro Horvat i Sanja Gutić Martinčić. "The Role of Impulsivity in Post-Purchase Consumer Regret." Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online) 5, br. 1 (2019): 509-514. https://hrcak.srce.hr/251047
Harvard
Sokić, K., Horvat, Đ., i Gutić Martinčić, S. (2019). 'The Role of Impulsivity in Post-Purchase Consumer Regret', Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online), 5(1), str. 509-514. Preuzeto s: https://hrcak.srce.hr/251047 (Datum pristupa: 27.07.2021.)
Vancouver
Sokić K, Horvat Đ, Gutić Martinčić S. The Role of Impulsivity in Post-Purchase Consumer Regret. Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online) [Internet]. 2019 [pristupljeno 27.07.2021.];5(1):509-514. Dostupno na: https://hrcak.srce.hr/251047
IEEE
K. Sokić, Đ. Horvat i S. Gutić Martinčić, "The Role of Impulsivity in Post-Purchase Consumer Regret", Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online), vol.5, br. 1, str. 509-514, 2019. [Online]. Dostupno na: https://hrcak.srce.hr/251047. [Citirano: 27.07.2021.]

Sažetak

Post-purchase consumer regret includes outcome regret and process regret. The aim of present study was to examine relationships between consumer regret, as indexed by the Post-Purchase Consumer Regret Scale (PPCR scale), attentional, motor and non-planning impulsivity, as measured by the Barratt Impulsiveness Scale (BIS-11), and Emotionality dimension of personality, as assessed by the HEXACO-60, in 211 undergraduates (96 men). Results partially supported hypotheses: motor and non-planning impulsivity were associated with outcome regret, and attentional impulsivity was related to outcome and process regret. Contrary to the hypothesis, emotionality was not related to process regret. Additionally, these findings suggested that attentional impulsivity moderated the relationship between emotionality and outcome regret and that motor impulsivity moderated emotionality-process regret relationship.


Creative Commons License
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Hrčak ID: 251047

URI
https://hrcak.srce.hr/251047

Posjeta: 47 *