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TV POLLS CREDIBILITY

Gordana Vujević-Hećimović ; GfK-Centre for Market Research, Zagreb, Croatia
Miroslav Vujević ; Faculty of Political Science, University of Zagreb, Zagreb, Croatia

Puni tekst: hrvatski, pdf (200 KB) str. 104-113 preuzimanja: 372* citiraj
APA 6th Edition
Vujević-Hećimović, G. i Vujević, M. (2003). Vjerodostojnost televizijskoga referenduma. Politička misao, 40 (2), 104-113. Preuzeto s https://hrcak.srce.hr/23157
MLA 8th Edition
Vujević-Hećimović, Gordana i Miroslav Vujević. "Vjerodostojnost televizijskoga referenduma." Politička misao, vol. 40, br. 2, 2003, str. 104-113. https://hrcak.srce.hr/23157. Citirano 26.09.2020.
Chicago 17th Edition
Vujević-Hećimović, Gordana i Miroslav Vujević. "Vjerodostojnost televizijskoga referenduma." Politička misao 40, br. 2 (2003): 104-113. https://hrcak.srce.hr/23157
Harvard
Vujević-Hećimović, G., i Vujević, M. (2003). 'Vjerodostojnost televizijskoga referenduma', Politička misao, 40(2), str. 104-113. Preuzeto s: https://hrcak.srce.hr/23157 (Datum pristupa: 26.09.2020.)
Vancouver
Vujević-Hećimović G, Vujević M. Vjerodostojnost televizijskoga referenduma. Politička misao [Internet]. 2003 [pristupljeno 26.09.2020.];40(2):104-113. Dostupno na: https://hrcak.srce.hr/23157
IEEE
G. Vujević-Hećimović i M. Vujević, "Vjerodostojnost televizijskoga referenduma", Politička misao, vol.40, br. 2, str. 104-113, 2003. [Online]. Dostupno na: https://hrcak.srce.hr/23157. [Citirano: 26.09.2020.]

Sažetak
A field research has been carried out on a representative sample of the Croatian people of full age in which the respondents were asked the same questions previously posed in the TV polls in some popular programs by HTV and OTV. There is a statistically relevant variance between the responses of the TV viewers and the field research respondents which indicates a lack of credibility of the results obtained through TV polls. This lack of credibility stems from the multiple selectivity of the data resulting from the data-collection method of TV polls.

Ključne riječi
credibility; polls; TV polls; public opinion research

Hrčak ID: 23157

URI
https://hrcak.srce.hr/23157

[hrvatski]

Posjeta: 641 *