Agroeconomia Croatica, Vol. 10 No. 1, 2020.
Izvorni znanstveni članak
Importance of extrinsic and intrinsic olive oil attributes for visitors of the oleotheque
Ana Čehić
orcid.org/0000-0002-2374-0795
; Institut za poljoprivredu i turizam, Karla Huguesa 8, 52440 Poreč
Milan Oplanić
; Institut za poljoprivredu i turizam, Karla Huguesa 8, 52440 Poreč
Martina Begić
; Institut za poljoprivredu i turizam, Karla Huguesa 8, 52440 Poreč
Tajana Čop
; Sveučilište u Zagrebu Agronomski fakultet, Svetošimunska cesta 25, 10000 Zagreb
Marija Cerjak
; Sveučilište u Zagrebu Agronomski fakultet, Svetošimunska cesta 25, 10000 Zagreb
Sažetak
Oleotheques are a relatively new type of specialized shops with a wide range of olive oils in Croatia. The aim of this paper was to determine profile of oleotheque visitors, to identify importance of intrinsic and extrinsic attributes of olive oil, and to determine differences between visitors who bought, and those who did not buy olive oil. The research was conducted in the period from July to September 2018 in one oleotheque in Pula, Istria county on a sample of 158 visitors. Most visitors buy olive oil in oleotheque. The most important intrinsic attributes of olive oil are smell and taste, and the most important extrinsic attributes are the category of olive oil, and nutritional value. The obtained results will enable more efficient planning of the supply of oleotheque in the Adriatic part of Croatia and more advanced promotion process to target segments that correspond to the profile of olive oil customers.
Ključne riječi
oleotheque, visitors, buyers, olive oil, extrinsic and intrinsic attributes
Hrčak ID:
251621
URI
Datum izdavanja:
23.11.2020.
Posjeta: 758 *