Izvorni znanstveni članak
https://doi.org/10.17685/Peristil.63.12
Milan Vulpe’s Visual Codes: the Rhetoric of Pliva’s Advertisements from 1956 to 1990
Koraljka Vlajo
orcid.org/0000-0003-4908-0112
; Muzej za umjetnost i obrt, Zagreb
Sažetak
For the first time, the article analyzes works and visual tactics in the formation of advertising messages about the purpose and operation of Pliva’s products of one of the most important Croatian designers, Milan Vulpe. The work is based on the research of preserved advertising materials (brochures, leaflets, advertisements) for the Pliva pharmaceutical and chemical products factory, which since 2014 have become part of the Museum of Arts and Crafts’ graphic design collection. Special attention is paid to the way Vulpe systematically builds a relationship with Pliva’s target audience through a methodical approach to visual communication
design.
Ključne riječi
pharmaceutical industry; graphic design; Milan Vulpe; Pliva; advertising; visual rhetoric
Hrčak ID:
254998
URI
Datum izdavanja:
31.3.2021.
Posjeta: 1.409 *