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National tourism organizations: Measuring the results of promotion abroad

Craig Webster ; Intercollege, Nicosia, Cyprus
Stanislav Ivanov ; International College, Dobrich, Bulgaria

Puni tekst: engleski, pdf (177 KB) str. 65-80 preuzimanja: 964* citiraj
APA 6th Edition
Webster, C. i Ivanov, S. (2007). National tourism organizations: Measuring the results of promotion abroad. Tourism: An International Interdisciplinary Journal, 55 (1), 65-80. Preuzeto s https://hrcak.srce.hr/24521
MLA 8th Edition
Webster, Craig i Stanislav Ivanov. "National tourism organizations: Measuring the results of promotion abroad." Tourism: An International Interdisciplinary Journal, vol. 55, br. 1, 2007, str. 65-80. https://hrcak.srce.hr/24521. Citirano 07.04.2020.
Chicago 17th Edition
Webster, Craig i Stanislav Ivanov. "National tourism organizations: Measuring the results of promotion abroad." Tourism: An International Interdisciplinary Journal 55, br. 1 (2007): 65-80. https://hrcak.srce.hr/24521
Harvard
Webster, C., i Ivanov, S. (2007). 'National tourism organizations: Measuring the results of promotion abroad', Tourism: An International Interdisciplinary Journal, 55(1), str. 65-80. Preuzeto s: https://hrcak.srce.hr/24521 (Datum pristupa: 07.04.2020.)
Vancouver
Webster C, Ivanov S. National tourism organizations: Measuring the results of promotion abroad. Tourism: An International Interdisciplinary Journal [Internet]. 2007 [pristupljeno 07.04.2020.];55(1):65-80. Dostupno na: https://hrcak.srce.hr/24521
IEEE
C. Webster i S. Ivanov, "National tourism organizations: Measuring the results of promotion abroad", Tourism: An International Interdisciplinary Journal, vol.55, br. 1, str. 65-80, 2007. [Online]. Dostupno na: https://hrcak.srce.hr/24521. [Citirano: 07.04.2020.]

Sažetak
Previous research has not adequately measured the effectiveness of a state’s promotion of its tourism product. In this research, the authors use an econometric model to measure the impact of the Croatian, Czech, and Slovak states’ attempts to promote their tourism products abroad. The findings show the effectiveness of the state’s attempts to market their products. The dependent variables in the analysis are two measures of tourism demand—overnights and tourist arrivals. Various measures of state attempts to promote the national tourism product abroad are employed for Croatia while only the presence or absence of a national tourism organization office abroad is available for Slovakia and the Czech Republic. Control variables are taken into account to determine whether alternative arguments for tourism demand are more successful in determining tourism demand in Croatia, the Czech Republic, and Slovakia than simply the efforts of national tourism organizations. Most notably, this research delves into whether there is a Communist legacy that influences tourism demand and whether visa requirements dissuade tourists from visiting the three specific countries under study.

Ključne riječi
national tourism organization; marketing; tourism; Croatia; Czech Republic; Slovakia

Hrčak ID: 24521

URI
https://hrcak.srce.hr/24521

Posjeta: 1.455 *