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PRODUCT AND MARKET ORIENTATION OF HORTICULTURAL FARMS IN BULGARIA DURING THE YEARS LEADING TO EU ACCESSION – STUDIES IN THE PLOVDIV REGION

Elena Garnevska ; Massey University, Institute of Food, Nutrition and Human Health, Palmerston North, New Zealand
Roger Vaughan ; Bournemouth University, School of Services Management, Dorset House, Talbot Campus, Poole, Dorset, BH12 5BB, UK
Jonathan Edwards ; Bournemouth University, School of Services Management, Dorset House, Talbot Campus, Poole, Dorset, BH12 5BB, UK

Puni tekst: engleski, pdf (325 KB) str. 117-124 preuzimanja: 434* citiraj
APA 6th Edition
Garnevska, E., Vaughan, R. i Edwards, J. (2008). PRODUCT AND MARKET ORIENTATION OF HORTICULTURAL FARMS IN BULGARIA DURING THE YEARS LEADING TO EU ACCESSION – STUDIES IN THE PLOVDIV REGION. Journal of Central European Agriculture, 9 (1), 117-124. Preuzeto s https://hrcak.srce.hr/24897
MLA 8th Edition
Garnevska, Elena, et al. "PRODUCT AND MARKET ORIENTATION OF HORTICULTURAL FARMS IN BULGARIA DURING THE YEARS LEADING TO EU ACCESSION – STUDIES IN THE PLOVDIV REGION." Journal of Central European Agriculture, vol. 9, br. 1, 2008, str. 117-124. https://hrcak.srce.hr/24897. Citirano 19.10.2021.
Chicago 17th Edition
Garnevska, Elena, Roger Vaughan i Jonathan Edwards. "PRODUCT AND MARKET ORIENTATION OF HORTICULTURAL FARMS IN BULGARIA DURING THE YEARS LEADING TO EU ACCESSION – STUDIES IN THE PLOVDIV REGION." Journal of Central European Agriculture 9, br. 1 (2008): 117-124. https://hrcak.srce.hr/24897
Harvard
Garnevska, E., Vaughan, R., i Edwards, J. (2008). 'PRODUCT AND MARKET ORIENTATION OF HORTICULTURAL FARMS IN BULGARIA DURING THE YEARS LEADING TO EU ACCESSION – STUDIES IN THE PLOVDIV REGION', Journal of Central European Agriculture, 9(1), str. 117-124. Preuzeto s: https://hrcak.srce.hr/24897 (Datum pristupa: 19.10.2021.)
Vancouver
Garnevska E, Vaughan R, Edwards J. PRODUCT AND MARKET ORIENTATION OF HORTICULTURAL FARMS IN BULGARIA DURING THE YEARS LEADING TO EU ACCESSION – STUDIES IN THE PLOVDIV REGION. Journal of Central European Agriculture [Internet]. 2008 [pristupljeno 19.10.2021.];9(1):117-124. Dostupno na: https://hrcak.srce.hr/24897
IEEE
E. Garnevska, R. Vaughan i J. Edwards, "PRODUCT AND MARKET ORIENTATION OF HORTICULTURAL FARMS IN BULGARIA DURING THE YEARS LEADING TO EU ACCESSION – STUDIES IN THE PLOVDIV REGION", Journal of Central European Agriculture, vol.9, br. 1, str. 117-124, 2008. [Online]. Dostupno na: https://hrcak.srce.hr/24897. [Citirano: 19.10.2021.]

Sažetak
Agriculture/horticulture has traditionally been an important sector in the economy of Bulgaria. The paper outlines the structural changes in Bulgarian agriculture since 1989 and discusses the product and market orientation of the horticultural farms in the Plovdiv region of Bulgaria. This paper analyses how farm owners / managers with different sized farms evaluated 5 product/market strategic options: ‘doing what you currently do but better’, ‘developing new
horticultural products’, ‘developing new markets’, ‘developing new agricultural activities’ and ‘developing new nonagricultural activities’. The owners / managers identifi ed; whether they perceived these options as feasible for their future development, the encouraging/discouraging factors and the outcomes they expected from their implementation. The small-scale farms (less than 2 ha) were mainly subsistence farms that were relying upon the farmer’s experience to survive during the transition period. The second type of farm (2-10 ha) was ‘transitional’ farms and were working under pressure either for survival or expansion under the new EU related conditions. The third type of farm (over 10 ha) was more business orientated, aiming at business viability and trying to respond to the rapidly changing business environment in Bulgaria as they recognised that the EU accession would present new challenges and opportunities for the successful future development of their farm businesses.

Ključne riječi
horticultural farms; Ansoff strategic directions; farm development; Bulgarian agriculture; Plovdiv region

Hrčak ID: 24897

URI
https://hrcak.srce.hr/24897

Posjeta: 682 *