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Preliminary communication

Media Rhetoric in the 2007 Pre-Election Period. Analysis of Daily Newspapers

Ivan BALABANIĆ ; Institute of Social Sciences Ivo Pilar; Zagreb
Marko MUSTAPIĆ ; Institute of Social Sciences Ivo Pilar; Zagreb

Fulltext: croatian, pdf (217 KB) pages 647-669 downloads: 1.021* cite
APA 6th Edition
BALABANIĆ, I. & MUSTAPIĆ, M. (2008). MEDIJSKA RETORIKA U PREDIZBORNOM RAZDOBLJU 2007. Analiza dnevnoga tiska. Društvena istraživanja, 17 (4-5 (96-97)), 647-669. Retrieved from https://hrcak.srce.hr/29430
MLA 8th Edition
BALABANIĆ, Ivan and Marko MUSTAPIĆ. "MEDIJSKA RETORIKA U PREDIZBORNOM RAZDOBLJU 2007. Analiza dnevnoga tiska." Društvena istraživanja, vol. 17, no. 4-5 (96-97), 2008, pp. 647-669. https://hrcak.srce.hr/29430. Accessed 15 Oct. 2021.
Chicago 17th Edition
BALABANIĆ, Ivan and Marko MUSTAPIĆ. "MEDIJSKA RETORIKA U PREDIZBORNOM RAZDOBLJU 2007. Analiza dnevnoga tiska." Društvena istraživanja 17, no. 4-5 (96-97) (2008): 647-669. https://hrcak.srce.hr/29430
Harvard
BALABANIĆ, I., and MUSTAPIĆ, M. (2008). 'MEDIJSKA RETORIKA U PREDIZBORNOM RAZDOBLJU 2007. Analiza dnevnoga tiska', Društvena istraživanja, 17(4-5 (96-97)), pp. 647-669. Available at: https://hrcak.srce.hr/29430 (Accessed 15 October 2021)
Vancouver
BALABANIĆ I, MUSTAPIĆ M. MEDIJSKA RETORIKA U PREDIZBORNOM RAZDOBLJU 2007. Analiza dnevnoga tiska. Društvena istraživanja [Internet]. 2008 [cited 2021 October 15];17(4-5 (96-97)):647-669. Available from: https://hrcak.srce.hr/29430
IEEE
I. BALABANIĆ and M. MUSTAPIĆ, "MEDIJSKA RETORIKA U PREDIZBORNOM RAZDOBLJU 2007. Analiza dnevnoga tiska", Društvena istraživanja, vol.17, no. 4-5 (96-97), pp. 647-669, 2008. [Online]. Available: https://hrcak.srce.hr/29430. [Accessed: 15 October 2021]

Abstracts
By means of content analysis in six daily newspapers during
the 2007 parliamentary election campaign there was an
attempt to determine the main characteristics of political
media coverage in the pre-election period and major forms
of political rhetoric in the election campaign. The results
indicate that a huge bipolarisation of the political scene with
an emphasis on the two political parties HDZ and SDP
occurred in the media. The election campaign passed
without accentuating particular social problems, and the
main topic of political media coverage as well as of political
communication was the election itself and the pre-election
party activities. As regards the rhetoric of political party
representatives an affirmative rhetoric was dominant, i.e.
reports containing statements in which party representatives
commented upon their work, gave various promises or
generally spoke positively about themselves or their party. In
approximately one third of the reports containing politicians’
statements, the party actors spoke in a negative context
about other parties (emphasised their faults or spoke
adversely towards another party in general). There was a
complete lack of solutions to particular problems and the
most frequent were statements in which politicians gave only
general promises. Such results indicate that in the current
state of political communication in Croatia trends can be
identified in accordance with theories of "packaging politics",
constructing "the political spectacle" and "colonisation of
politics by the media".

Keywords
content analysis; election campaign; daily newspapers; political communication; political parties

Hrčak ID: 29430

URI
https://hrcak.srce.hr/29430

[croatian] [german]

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