Izvorni znanstveni članak

Business in Tourism: SMEs Versus MNCs

Nevenka Čavlek orcid.org/0000-0002-6935-7361 ; Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia

Sažetak

The tourism business worldwide is dominated by small businesses (SMEs). However, the liberalisation and globalisation of the world economy have led to a growing integration of markets not only for goods and capital, but for services too. This has had an inevitable influence on the development of the tourism industry. The extensive internationalisation of tourism demand has forced companies involved in tourism to create large corporations (MNCs), international strategic alliances and other forms of co-operation. The aim of this paper is to determine and analyse the business environment within which tourism companies operate.

Ključne riječi

tourism; SMEs; MNCs; development strategies

Hrčak ID:

34737

URI

https://hrcak.srce.hr/34737

Datum izdavanja:

1.11.2002.

Posjeta: 3.670 *