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Investigating attitudes to reading and their influence on publishing (rating the interest in different literary genres)

Nives Tomašević ; University of Zadar, Department of Library & Information Science

Fulltext: croatian, pdf (325 KB) pages 221-242 downloads: 851* cite
APA 6th Edition
Tomašević, N. (2008). Istraživanje stajališta o čitanju i njihov utjecaj na nakladništvo (ocjena zainteresiranosti za književne vrste). Libellarium, 1 (2), 221-242. Retrieved from https://hrcak.srce.hr/37157
MLA 8th Edition
Tomašević, Nives. "Istraživanje stajališta o čitanju i njihov utjecaj na nakladništvo (ocjena zainteresiranosti za književne vrste)." Libellarium, vol. 1, no. 2, 2008, pp. 221-242. https://hrcak.srce.hr/37157. Accessed 11 Apr. 2021.
Chicago 17th Edition
Tomašević, Nives. "Istraživanje stajališta o čitanju i njihov utjecaj na nakladništvo (ocjena zainteresiranosti za književne vrste)." Libellarium 1, no. 2 (2008): 221-242. https://hrcak.srce.hr/37157
Harvard
Tomašević, N. (2008). 'Istraživanje stajališta o čitanju i njihov utjecaj na nakladništvo (ocjena zainteresiranosti za književne vrste)', Libellarium, 1(2), pp. 221-242. Available at: https://hrcak.srce.hr/37157 (Accessed 11 April 2021)
Vancouver
Tomašević N. Istraživanje stajališta o čitanju i njihov utjecaj na nakladništvo (ocjena zainteresiranosti za književne vrste). Libellarium [Internet]. 2008 [cited 2021 April 11];1(2):221-242. Available from: https://hrcak.srce.hr/37157
IEEE
N. Tomašević, "Istraživanje stajališta o čitanju i njihov utjecaj na nakladništvo (ocjena zainteresiranosti za književne vrste)", Libellarium, vol.1, no. 2, pp. 221-242, 2008. [Online]. Available: https://hrcak.srce.hr/37157. [Accessed: 11 April 2021]

Abstracts
This research is based on two main claims. First, (Kraaykamp, 1993) the differences in reading habits are a result of differences in cultural behavior, and second, (Bourdieu, 1984) cultural participation is conditioned by social class membership determined by the basic demographic profile of examinees (education, income, profession). This influenced our test sample choice - we focused on three main locations to collect our data: bookstores and libraries, Faculty of Philosophy in Zagreb, and Faculty of Economics in Osijek.

The research methodology used in this paper relies on earlier theoretical findings on ‘the factors that determine the predilection for reading’ (Stockmans, 1999), as well as on the planning, implementation, data collection, and data analysis using the methods of multivariate statistics. In order to achieve statistical quantification, we created a questionnaire for measuring the attitudes of readers (n=400). The data was collected in 2007 using the ‘face to face’ method in the selected central locations (bookstores and libraries, Faculty of Philosophy in Zagreb, and Faculty of Economics in Osijek).

This paper presents the characteristics of the study and the results of the statistical analysis of data showing examinee’s grading of their interest in selected literary genres.

Research results are discussed with the focus on their importance for publishing, which deals with production, promotion and selling of books, and as such directly depends on readers’ attitudes.

Keywords : attitudes to reading, potential readers, multidimensional functions of reading, publishing.

Keywords
attitudes to reading; potential readers; multidimensional functions of reading; publishing

Hrčak ID: 37157

URI
https://hrcak.srce.hr/37157

[croatian]

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