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ANALYTICAL HIERARCHY PROCESS IN IMPROVING THE QUALITY OF STRATEGIC MARKETING PLANNING

Marija Dragičević ; University of Dubrovnik, Croatia

Puni tekst: hrvatski, pdf (1 MB) str. 117-137 preuzimanja: 639* citiraj
APA 6th Edition
Dragičević, M. (2007). METODA ANALITIČKO HIJERARHIJSKOG PROCESA U FUNKCIJI POVEĆANJA KVALITETE STRATEŠKOG MARKETINŠKOG PLANIRANJA. Poslovna izvrsnost, 1 (1), 117-137. Preuzeto s https://hrcak.srce.hr/38526
MLA 8th Edition
Dragičević, Marija. "METODA ANALITIČKO HIJERARHIJSKOG PROCESA U FUNKCIJI POVEĆANJA KVALITETE STRATEŠKOG MARKETINŠKOG PLANIRANJA." Poslovna izvrsnost, vol. 1, br. 1, 2007, str. 117-137. https://hrcak.srce.hr/38526. Citirano 10.12.2019.
Chicago 17th Edition
Dragičević, Marija. "METODA ANALITIČKO HIJERARHIJSKOG PROCESA U FUNKCIJI POVEĆANJA KVALITETE STRATEŠKOG MARKETINŠKOG PLANIRANJA." Poslovna izvrsnost 1, br. 1 (2007): 117-137. https://hrcak.srce.hr/38526
Harvard
Dragičević, M. (2007). 'METODA ANALITIČKO HIJERARHIJSKOG PROCESA U FUNKCIJI POVEĆANJA KVALITETE STRATEŠKOG MARKETINŠKOG PLANIRANJA', Poslovna izvrsnost, 1(1), str. 117-137. Preuzeto s: https://hrcak.srce.hr/38526 (Datum pristupa: 10.12.2019.)
Vancouver
Dragičević M. METODA ANALITIČKO HIJERARHIJSKOG PROCESA U FUNKCIJI POVEĆANJA KVALITETE STRATEŠKOG MARKETINŠKOG PLANIRANJA. Poslovna izvrsnost [Internet]. 2007 [pristupljeno 10.12.2019.];1(1):117-137. Dostupno na: https://hrcak.srce.hr/38526
IEEE
M. Dragičević, "METODA ANALITIČKO HIJERARHIJSKOG PROCESA U FUNKCIJI POVEĆANJA KVALITETE STRATEŠKOG MARKETINŠKOG PLANIRANJA", Poslovna izvrsnost, vol.1, br. 1, str. 117-137, 2007. [Online]. Dostupno na: https://hrcak.srce.hr/38526. [Citirano: 10.12.2019.]

Sažetak
Analytical hierarchy process is a method suitable for making decisions in all phases of strategic planning.

The aim of this paper is to point out some of the specific features of strategic planning as well as the specific features of this method and the possibilities of its application in all its individual phases. The method makes it possible to incorporate numerous variables, or various objective and subjective factors that might influence decision-making. The possibilities of its application in all individual phases of strategic planning are completely unlimited and have not been used enough. Until now, using this method has not been discussed enough in the Republic of Croatia and the method has been insufficiently applied. The paper shows the “tools” which could be used for making strategic marketing decisions in chosen situations. This method can help improve the quality of decision-making in all individual phases of strategic planning.

Ključne riječi
strategic planning; quality; analytical hierarchy process; application

Hrčak ID: 38526

URI
https://hrcak.srce.hr/38526

[hrvatski]

Posjeta: 1.334 *