hrcak mascot   Srce   HID

Original scientific paper

KEY ACCOUNT DATABASE MANAGEMENT IN HOSPITALITY

Vlado Galičić ; Faculty of Tourism and Hospitality Management,University of Rijeka, Opatija, Croatia
Slobodan Ivanović ; Faculty of Tourism and Hospitality Management,University of Rijeka, Opatija, Croatia

Fulltext: english, pdf (3 MB) pages 173-179 downloads: 1.800* cite
APA 6th Edition
Galičić, V. & Ivanović, S. (2009). KEY ACCOUNT DATABASE MANAGEMENT IN HOSPITALITY. Informatologia, 42 (3), 173-179. Retrieved from https://hrcak.srce.hr/41110
MLA 8th Edition
Galičić, Vlado and Slobodan Ivanović. "KEY ACCOUNT DATABASE MANAGEMENT IN HOSPITALITY." Informatologia, vol. 42, no. 3, 2009, pp. 173-179. https://hrcak.srce.hr/41110. Accessed 20 Nov. 2019.
Chicago 17th Edition
Galičić, Vlado and Slobodan Ivanović. "KEY ACCOUNT DATABASE MANAGEMENT IN HOSPITALITY." Informatologia 42, no. 3 (2009): 173-179. https://hrcak.srce.hr/41110
Harvard
Galičić, V., and Ivanović, S. (2009). 'KEY ACCOUNT DATABASE MANAGEMENT IN HOSPITALITY', Informatologia, 42(3), pp. 173-179. Available at: https://hrcak.srce.hr/41110 (Accessed 20 November 2019)
Vancouver
Galičić V, Ivanović S. KEY ACCOUNT DATABASE MANAGEMENT IN HOSPITALITY. Informatologia [Internet]. 2009 [cited 2019 November 20];42(3):173-179. Available from: https://hrcak.srce.hr/41110
IEEE
V. Galičić and S. Ivanović, "KEY ACCOUNT DATABASE MANAGEMENT IN HOSPITALITY", Informatologia, vol.42, no. 3, pp. 173-179, 2009. [Online]. Available: https://hrcak.srce.hr/41110. [Accessed: 20 November 2019]

Abstracts
Developing and implementing marketing plans in hospitality entails conducting market research and collecting information about customers that will make it possible to monitor current activities, as well as define business priorities for the future. Marketing plans and decisions that are mostly made on the basis of a manager’s business experience but without any communication with guests do not contribute to good performance. In the hospitality industry (the hotel and restaurant industries), developing key account databases is a vital process that is increasingly becoming a prevailing competitive tool in ensuring better performance. As hospitality facilities seek to more fully adjust their offerings to demand, the need to understand what motivates guests to buy individual services or a whole product has emerged and is growing. ICT development has enabled the development of micromarketing, the philosophy of which in based on guest data, while adaptable computer programs make it possible to handle guest data for a variety of purposes.

Keywords
hospitality; key accounts; information technology; database

Hrčak ID: 41110

URI
https://hrcak.srce.hr/41110

[croatian]

Visits: 2.507 *