Pregledni rad

Communicating from the Crisis

Hannu-Pekka Laiho ; Finnish Red Cross

Sažetak

If a journalist wants to be independent, neutral and impartial, he
needs to collect a lot of information from different sources. When it
comes to sudden disasters or slowly developing trends in human suffering,
the there has to be systems to collect and analyse information in a rapidly
chansing external environment. Multinational corporations have for years
used highly sophisticated methods of environmental scanning to evaluate
information.
For some this has been a key to their success. Information means
profit, a rising stock price and lavish bonuses for management! They know
already today what is likely to happen tomorrow. But, increasingly, the
politicians and information officers have adopted the techniques of
environmental scanning too. Finnish government established a unit for
this after tsunami, because there was so much criticism about the slow
response from the government side. The process has helped them in a
rapidly changing world. But what exactly is environmental scanning?

Ključne riječi

communication; crisis; journalism; propaganda, Media

Hrčak ID:

42342

URI

https://hrcak.srce.hr/42342

Datum izdavanja:

4.2.2008.

Podaci na drugim jezicima: hrvatski

Posjeta: 3.151 *