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INTERNET AS A MEDIA IN COMMUNICATING IMAGE OF BOSNIA AND HERZEGOVINA

Slavo Kukić ; Faculty of Economy, University of Mostar, Bosnia and Herzegovina
Marija Čutura ; Faculty of Economy, University of Mostar, Mostar, Bosnia and Herzegovina
Mirela Mabić ; Faculty of Economy, University of Mostar, Bosnia and Herzegovina

Puni tekst: hrvatski, pdf (371 KB) str. 280-283 preuzimanja: 866* citiraj
APA 6th Edition
Kukić, S., Čutura, M. i Mabić, M. (2009). INTERNET KAO MEDIJ KOMUNIKACIJE IMIDŽA BOSNE I HERCEGOVINE. Informatologia, 42 (4), 280-283. Preuzeto s https://hrcak.srce.hr/42349
MLA 8th Edition
Kukić, Slavo, et al. "INTERNET KAO MEDIJ KOMUNIKACIJE IMIDŽA BOSNE I HERCEGOVINE." Informatologia, vol. 42, br. 4, 2009, str. 280-283. https://hrcak.srce.hr/42349. Citirano 20.10.2019.
Chicago 17th Edition
Kukić, Slavo, Marija Čutura i Mirela Mabić. "INTERNET KAO MEDIJ KOMUNIKACIJE IMIDŽA BOSNE I HERCEGOVINE." Informatologia 42, br. 4 (2009): 280-283. https://hrcak.srce.hr/42349
Harvard
Kukić, S., Čutura, M., i Mabić, M. (2009). 'INTERNET KAO MEDIJ KOMUNIKACIJE IMIDŽA BOSNE I HERCEGOVINE', Informatologia, 42(4), str. 280-283. Preuzeto s: https://hrcak.srce.hr/42349 (Datum pristupa: 20.10.2019.)
Vancouver
Kukić S, Čutura M, Mabić M. INTERNET KAO MEDIJ KOMUNIKACIJE IMIDŽA BOSNE I HERCEGOVINE. Informatologia [Internet]. 2009 [pristupljeno 20.10.2019.];42(4):280-283. Dostupno na: https://hrcak.srce.hr/42349
IEEE
S. Kukić, M. Čutura i M. Mabić, "INTERNET KAO MEDIJ KOMUNIKACIJE IMIDŽA BOSNE I HERCEGOVINE", Informatologia, vol.42, br. 4, str. 280-283, 2009. [Online]. Dostupno na: https://hrcak.srce.hr/42349. [Citirano: 20.10.2019.]

Sažetak
Country's image today is being viewed as one of the most important sources of competitive advantages as well as added value which annotate the work, technology, achievements and all the other outcomes of certain country. Taking in consideration the great number of studies about influence of country’s image which are confirming of how positive country’s image has synergic effect to business activities as well as to diplomatic-political practice, marketing approach in creating country’s image obtains strategic significance. In this paper we have analyzed communicating image of Bosnia and Herzegovina through web sites of particular institutions selected according to criteria of study Ozretić-Došen et. al. (2003). Quality level of selected web sites is also included in analyze of communicating image as a basic presumption for good quality of communication strategy.

Ključne riječi
Internet; country’s image; communication strategy; web site quality; state institutions

Hrčak ID: 42349

URI
https://hrcak.srce.hr/42349

[hrvatski]

Posjeta: 1.368 *