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INTERNET AS A MEDIA IN COMMUNICATING IMAGE OF BOSNIA AND HERZEGOVINA

Slavo Kukić ; Ekonomski fakultet, Sveučilište u Mostaru, Mostar, Bosna i Hercegovina
Marija Čutura orcid id orcid.org/0000-0002-0917-7166 ; Ekonomski fakultet, Sveučilište u Mostaru, Mostar, Bosna i Hercegovina
Mirela Mabić orcid id orcid.org/0000-0002-1529-7797 ; Ekonomski fakultet, Sveučilište u Mostaru, Mostar, Bosna i Hercegovina


Puni tekst: hrvatski pdf 371 Kb

str. 280-283

preuzimanja: 1.178

citiraj


Sažetak

Country's image today is being viewed as one of the most important sources of competitive advantages as well as added value which annotate the work, technology, achievements and all the other outcomes of certain country. Taking in consideration the great number of studies about influence of country’s image which are confirming of how positive country’s image has synergic effect to business activities as well as to diplomatic-political practice, marketing approach in creating country’s image obtains strategic significance. In this paper we have analyzed communicating image of Bosnia and Herzegovina through web sites of particular institutions selected according to criteria of study Ozretić-Došen et. al. (2003). Quality level of selected web sites is also included in analyze of communicating image as a basic presumption for good quality of communication strategy.

Ključne riječi

Internet; country’s image; communication strategy; web site quality; state institutions

Hrčak ID:

42349

URI

https://hrcak.srce.hr/42349

Datum izdavanja:

23.12.2009.

Podaci na drugim jezicima: hrvatski

Posjeta: 2.161 *